Marketing Brew Weekly

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future. 00:00: Intro 02:28: Do companies need a full time CMO 12:30: Can CMOs withstand pressure from AI 22:10: CMO title is getting a rebrand This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands. 00:00: Intro 02:28: A brief history of mascots 06:15: Quaker Oats 08:05: Duolingo 10:35: State Farm 12:40: Liberty Mutual 14:35: Aunt Jemima 16:00: McDonald’s 18:20: Tony the Tiger 20:25: Jack in the Box 22:15: Ellie the Elephant 24:10: Pop Tart Man 26:00: Smokey the Bear 27:20: InfoSys Yeti This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget. 00:00: Intro 02:10: Fashion and merch collabs 06:00: Original longform content 11:20: Fan activations 15:00: Athlete partnerships and NIL 16:50: Flag football 19:00: Social appearances 21:00: Coach content 24:00: Football podcasts 25:30: WAGs partnerships This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors. 00:00: Intro 01:30: The evolution of brand trips 05:20: The infamous Tarte trip 13:45: Cocokind appealing to regular consumers 19:30: Waterboy mixes customers and influencers 22:00: OpenAI’s first brand trip met with backlash This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in 06:00: PF Chang’s cake adventure 08:00: When commenting goes wrong 11:00: BetterHelp’s commenting strategy 15:00: What is the Empire State Building’s strategy 16:00: When brands go after other brands 19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.