Creators, Clubs and More: The Right Way to Do Running Marketing

We’re still in marathon mode and discussing all the ways brands showed up for the New York City Marathon: from creators to run clubs, these are the brands that did their running marketing right, and some that may have missed the mark. Start planning your marathon marketing now for next year, as you can never be too early – but you can be too late. 00:00: Intro 02:12: Brands that made an impact 05:45: Running marketing goes beyond marathons 10:00: Unexpected activations 11:30: When marathon branding can go wrong 14:00: Was bib pickup overly sponsored 16:55: Interesting brands that got involved 18:20: The importance of run clubs 20:20: How can brands enter this space This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.