Is kindness an asset or a liability in business? Daniel Lubetsky—founder of Kind Snacks—makes a strong case for kindness as a competitive edge. He joins Nicole to share the behind-the-scenes story of buying out a private equity firm for $220 million to preserve his direction, the difference between being nice and being kind, and why values-driven leadership isn’t just idealistic—it’s strategic. Plus, how he’s helping the next generation of founders build principled, profitable businesses through Camino Partners and Shark Tank. Keep up with Daniel on Instagram Learn more about Camino Partners Read Daniel's Op Ed