<p>Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues holding Andrew back, including a detailed analysis of his financials and marketing strategies, along with some personal obstacles that are impacting his professional progress.</p> <p>Apply to be on the show:</p> <p><a href="https://forms.gle/hwDijQPFyKCEtHNs8" rel="ugc noopener noreferrer" target="_blank"><strong>https://forms.gle/hwDijQPFyKCEtHNs8</strong></a><strong> </strong></p> <p><strong>Highlights:</strong></p> <p>"I mean, when you asked me what my biggest challenge was, I don't know what I'm selling."</p> <p> </p> <p>"Your secret sauce is identifying what the problem is around their customers in their pipeline, so you can pull them into action."</p> <p>"I will help increase your conversion, or I will add another 2% to your conversion, or you don't pay anything."</p> <p>"I haven't done a whole lot of marketing or talked to a lot of people about it, so I find it hard to believe that you have enough data to say that this doesn't work."</p> <p><strong>Timestamps:</strong></p> <p>0:00:00 Profit Automation is not turning a profit</p> <p>0:04:13 Describing the Business</p> <p>0:06:03 Explaining the Lead Conversion Offering</p> <p>0:08:15 Identifying the Biggest Challenge - Packaging the Offer</p> <p>0:13:25 The Pipeline Crisis and how to fix it</p> <p>0:19:21 Addressing the Perception of Free vs. Paid Offers</p> <p>0:20:24 Exploring Performance-Based Pricing Options</p> <p>0:25:47 Shifting from Scarcity to Abundance Mindset</p> <p>0:27:08 Comparing Eliminating Downside vs. Eliminating Risk</p> <p>0:41:00 Identifying Strengths and Weaknesses in the Business</p> <p>0:48:30 Refocusing on Sales and Marketing as the Priority</p> <p>0:55:47 Balancing Personality Types within the Team</p> <p>0:57:41 Shifting Mindset from Home Runs to Consistent At-Bats</p> <p>1:03:29 Overcoming the Need for Certainty</p> <p>1:11:08 Adopting a Scientific Approach to Testing and Measuring</p> <p>1:17:07 Final Plan and Closing Thoughts</p> <p>Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. <a href="https://nextlevelhomepros.com/grow-home-service-vsl" rel="ugc noopener noreferrer" target="_blank">https://nextlevelhomepros.com/grow-home-service-vsl</a> </p> <p>Join my community - Founder Acceleration ⁠<a href="https://www.founderacceleration.com" rel="ugc noopener noreferrer" target="_blank">https://www.founderacceleration.com</a>  ⁠</p> <p>Apply for our next Mastermind: h⁠ttps://<a href="http://www.thefoundermastermind.com" rel="ugc noopener noreferrer" target="_blank">www.thefoundermastermind.com</a> ⁠ </p> <p>Golf with Chris: h⁠ttps://<a href="http://www.golfwithchris.com" rel="ugc noopener noreferrer" target="_blank">www.golfwithchris.com</a> ⁠ </p> <p>Watch my latest Podcast</p> <p>Apple- ⁠<a href="https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S" rel="ugc noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S</a> ⁠</p> <p>Spotify- ⁠<a href="https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2</a> ⁠</p> <p>YouTube - @thefounderspodcast</p> <p><br /></p>

Next Level Pros

Chris Lee

#128: A company that helps you automate your profits, isn’t making profit.

OCT 23, 202479 MIN
Next Level Pros

#128: A company that helps you automate your profits, isn’t making profit.

OCT 23, 202479 MIN

Description

<p>Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues holding Andrew back, including a detailed analysis of his financials and marketing strategies, along with some personal obstacles that are impacting his professional progress.</p> <p>Apply to be on the show:</p> <p><a href="https://forms.gle/hwDijQPFyKCEtHNs8" rel="ugc noopener noreferrer" target="_blank"><strong>https://forms.gle/hwDijQPFyKCEtHNs8</strong></a><strong> </strong></p> <p><strong>Highlights:</strong></p> <p>"I mean, when you asked me what my biggest challenge was, I don't know what I'm selling."</p> <p> </p> <p>"Your secret sauce is identifying what the problem is around their customers in their pipeline, so you can pull them into action."</p> <p>"I will help increase your conversion, or I will add another 2% to your conversion, or you don't pay anything."</p> <p>"I haven't done a whole lot of marketing or talked to a lot of people about it, so I find it hard to believe that you have enough data to say that this doesn't work."</p> <p><strong>Timestamps:</strong></p> <p>0:00:00 Profit Automation is not turning a profit</p> <p>0:04:13 Describing the Business</p> <p>0:06:03 Explaining the Lead Conversion Offering</p> <p>0:08:15 Identifying the Biggest Challenge - Packaging the Offer</p> <p>0:13:25 The Pipeline Crisis and how to fix it</p> <p>0:19:21 Addressing the Perception of Free vs. Paid Offers</p> <p>0:20:24 Exploring Performance-Based Pricing Options</p> <p>0:25:47 Shifting from Scarcity to Abundance Mindset</p> <p>0:27:08 Comparing Eliminating Downside vs. Eliminating Risk</p> <p>0:41:00 Identifying Strengths and Weaknesses in the Business</p> <p>0:48:30 Refocusing on Sales and Marketing as the Priority</p> <p>0:55:47 Balancing Personality Types within the Team</p> <p>0:57:41 Shifting Mindset from Home Runs to Consistent At-Bats</p> <p>1:03:29 Overcoming the Need for Certainty</p> <p>1:11:08 Adopting a Scientific Approach to Testing and Measuring</p> <p>1:17:07 Final Plan and Closing Thoughts</p> <p>Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. <a href="https://nextlevelhomepros.com/grow-home-service-vsl" rel="ugc noopener noreferrer" target="_blank">https://nextlevelhomepros.com/grow-home-service-vsl</a> </p> <p>Join my community - Founder Acceleration ⁠<a href="https://www.founderacceleration.com" rel="ugc noopener noreferrer" target="_blank">https://www.founderacceleration.com</a>  ⁠</p> <p>Apply for our next Mastermind: h⁠ttps://<a href="http://www.thefoundermastermind.com" rel="ugc noopener noreferrer" target="_blank">www.thefoundermastermind.com</a> ⁠ </p> <p>Golf with Chris: h⁠ttps://<a href="http://www.golfwithchris.com" rel="ugc noopener noreferrer" target="_blank">www.golfwithchris.com</a> ⁠ </p> <p>Watch my latest Podcast</p> <p>Apple- ⁠<a href="https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S" rel="ugc noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S</a> ⁠</p> <p>Spotify- ⁠<a href="https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2</a> ⁠</p> <p>YouTube - @thefounderspodcast</p> <p><br /></p>