<p>Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.</p><p><strong>Highlights:</strong></p><p>"There's no such thing as lazy people. Only unclear people."</p><p>"Competition is only the pain that you are solving."</p><p>"Customers do not buy because of price, and reps do not work for you because of commission."</p><p>"I would much rather recruit a C player and train them up to be a B player."</p><p><strong>Timestamps:</strong></p><p>00:00 Industry Introduction: Solar's Current Challenges</p><p>09:50 Attracting Top Talent Through Clear Vision</p><p>13:58 Why the "Red Line" Model Destroys Businesses</p><p>20:30 The Importance of Prioritizing Company Health</p><p>22:58 Breaking Down Revenue and Margin Structures</p><p>25:22 W2 vs 1099: Building a Valuable Organization</p><p>28:02 Motivating Sales Reps Beyond Commission</p><p>29:01 The Fallacy of High Commission Rates</p><p>30:16 Recruiting and Developing Sales Talent</p><p>35:00 Leveraging AI and Technology in Business</p><p>Want me to teach you how to grow your business? Text me! 509-374-7554</p><p>Want access to more of my content? Click the link below for all of our latest updates and events!</p><p><a href="https://linktr.ee/nextlevelpros" rel="ugc noopener noreferrer" target="_blank">https://linktr.ee/nextlevelpros<br /></a></p><p>Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true</p><p>Watch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281</p><p>Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a</p><p>YouTube- <strong>https://www.youtube.com/@NextLevelPros</strong></p>
