NOISE vs SIGNAL by Inman

Inman CEO Tom Bohn sits down with Zillow Group CEO Jeremy Wacksman at Zillow’s Unlock Conference to talk about how buyers are using AI before they ever call an agent. Jeremy shares what Zillow is learning as people use its tools to compare homes and work through what they can afford, along with how the company is building AI into agents’ daily work. Tom also brings up the private-listing debate with some feedback from Inman readers: they’re tired of hearing about it. He asks Jeremy why listing transparency remains such a priority for Zillow and who’s going to resolve the fight. Jeremy makes his case for keeping listings publicly available and weighs in on the growing scrutiny from regulators. They also discuss Zillow’s new data partnership with Inman and how buyer activity could help agents understand demand in their markets. Before wrapping up, Tom asks where the housing market goes from here. Jeremy expects difficult conditions heading into 2027 and explains how affordability is changing buyers’ priorities before they start looking at homes. Connect with Jeremy and Zillow: Website: https://www.zillow.com Zillow IG: https://www.instagram.com/zillow/ Zillow FB: https://www.facebook.com/Zillow Zillow YT: https://www.youtube.com/@Zillow Zillow LinkedIn: https://www.linkedin.com/company/zillow/posts/?feedView=all Jeremy LinkedIn: https://www.linkedin.com/in/jeremywacksman Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman IG: https://www.instagram.com/inmannews Inman LinkedIn: https://www.linkedin.com/company/inman-news The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. https://lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast

Martha Stewart joins Inman CEO Tom Bohn on-site at Blueprint in Las Vegas for a special edition of NOISE vs. SIGNAL. Alongside Hint co-founder Kyle Rush, she discusses the home intelligence app they are developing to help homeowners understand their properties and simplify the work of managing a home. Martha explains why she has wanted a better way to organize homeownership for years, including keeping track of appliance information and maintenance needs. The conversation explores her idea of a “genealogy of the home,” a record that could give buyers a clearer picture of how a property has been cared for. Kyle outlines plans to incorporate home inspection reports and closing documents into Hint, giving real estate agents a way to help clients understand their homes from the start. Kyle also shares what working with Martha looks like, including her detailed feedback on the app and her insistence on language homeowners can understand. And when Tom asks what comes next, Martha describes the small coastal home she has in mind, complete with every modern appliance she could need. Connect with Martha Stewart, Hint and Kyle Rush: Martha IG: https://www.instagram.com/marthastewart48/ Hint Home Website: https://hinthome.com/ Hint Home HQ IG: https://www.instagram.com/hinthomehq/ Martha Linkedin: https://www.linkedin.com/in/marthakstewart/ Martha TikTok: https://www.tiktok.com/@marthastewart?lang=en Kyle LinkedIn: https://www.linkedin.com/in/kyrush Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman LinkedIn: https://www.linkedin.com/company/inman-news The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. https://lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast

James Harris, former Million Dollar Listing cast member and Founder and CEO of Breezy, joins Inman CEO Tom Bohn at Blueprint 2026 in Las Vegas to discuss building Breezy and partnering with Inman. Breezy is an AI-powered platform designed to help real estate agents run their business - from property research and comps to client follow-up, pipeline management and day-to-day workflow. Harris explains how the partnership will bring Inman’s real estate news and industry reporting directly into the Breezy app. He shares how his experience as an agent shaped the product’s pricing tools and previews Breezy 2.0, including features designed to help agents uncover listing and buyer opportunities. Connect with Breezy and James Harris: Website: https://www.breezy.com/ Download the app: https://apps.apple.com/us/app/breezy-your-real-estate-os/id6754045499 Breezy IG: https://www.instagram.com/breezy.ai/ Harris IG: https://www.instagram.com/jamesbondst Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman X: https://x.com/Inman Inman IG: https://www.instagram.com/inmannews Inman LinkedIn: https://www.linkedin.com/company/inman-news The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast

In this episode of NOISE vs. SIGNAL, Inman CEO Tom Bohn talks with Bess Freedman, CEO of Brown Harris Stevens, to discuss why she remains committed to an independent brokerage model as consolidation continues across real estate. Freedman explains why trust and transparency are central to how she thinks about the business, particularly as the industry debates private listings and who benefits when homes are kept from the broader market. She also shares why Brown Harris Stevens intends to remain independent after more than 150 years in business. The episode closes with NOISE vs. SIGNAL, where Freedman gives her take on several of the biggest questions facing the industry and where she believes real estate is headed. Connect with Brown Harris Stevens: Website: https://www.bhsusa.com/ Instagram: https://www.instagram.com/brownharrisstevens Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman X: https://x.com/Inman Inman IG: https://www.instagram.com/inmannews Inman LinkedIn: https://www.linkedin.com/company/inman-news The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast

In this episode of NOISE vs. SIGNAL by Inman, Tom Bohn sits down with Side CEO Guy Gal at Inman Connect San Diego to discuss his view that the future of real estate belongs to local, independent brokerages. Gal makes the case that real estate works best at the community level and explains why he remains skeptical of the industry’s current push toward consolidation. He also shares how Side is helping teams build companies under their own brands and where he sees AI fitting into the next phase of the industry. The episode closes with NOISE vs. SIGNAL, where Gal weighs in on the future of NAR, agent count and what AI could mean for the way people work. Connect with Guy Gal and Side: Side Website: https://www.side.com/os/ Guy Instagram : https://www.instagram.com/https://www.instagram.com/iamguygal/ Side Instagram: https://www.instagram.com/hello_side/ Side Facebook: https://www.facebook.com/SideRealEstateCommunity/ Guy LinkedIn: https://www.linkedin.com/in/guygal/ Side LinkedIn: https://www.linkedin.com/company/siderealestate/ Side Youtube: https://www.youtube.com/@SideCommunity Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman X: https://x.com/Inman Inman IG: https://www.instagram.com/inmannews Inman LinkedIn: https://www.linkedin.com/company/inman-news The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast