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Retailgentic | Consumer Behavior & Retail Trend
Scot Wingo | Retail Trends Analyst
SPECIAL EPISODE: Ensh*ttification is coming to personal AI agents, from AdGentic
OCT 20, 202617 MIN
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Description
Retailgentic listeners: this week we're sharing an episode of AdGentic, our sister show in the ReFiBuy Media Network. Retailgentic covers how AI agents are changing shopping. AdGentic covers what happens to advertising when your agent does the shopping. If you like this one, subscribe to AdGentic for more.
Personal AI agents feel magical right now, and part of the magic is what's missing: ads. Kiri Masters walks through how Google, Facebook, WhatsApp and Amazon all started clean and ended up ad-funded, why AI is following the same script, and why that might not be the worst outcome. The real question isn't whether ads come to your agent. It's how bad they'll be.
In this episode:
→ The broken no-ads promises of Google, Facebook and WhatsApp
→ Ensh*ttification, and why ads are still the least-worst way to pay for consumer tech
→ Subscriptions vs fees vs ads, and why fees quietly turn into ads
→ What Meta's Muse, OpenAI's Dots and Instinct have said about making money
→ The ad formats starting to appear in AI, and the ones agents might borrow
Chapters
00:25 Welcome to AdGentic
00:50 The magic of an ad-free agent
01:55 Every platform starts like this: Google
02:30 Facebook and the scarf
03:05 WhatsApp's "No Ads!" note
03:25 Amazon: the store became the content
04:00 Ensh*ttification
04:40 Why I'm an advertising maximalist
05:05 Three ways to pay for an app
06:20 How Muse, Dots and Instinct plan to make money
07:05 The problem with subscriptions
07:30 Why fees turn into ads
08:25 How bad will it be?
09:15 AI ad formats so far
09:55 Formats agents could borrow
10:25 Off-site: ads without ads
11:20 Kiri's wish list for Ad Santa
11:50 The dark scenario
12:30 Ads are the least worst
Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
Podcast: https://adgentic.transistor.fm/
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