VRMA 2026: Industry Trends, AI, OTA Fees & What's Next for Vacation Rentals

What were vacation rental professionals talking about at VRMA 2026, and what should property managers be preparing for in 2027? In this episode of RevLabs by PriceLabs, host Kyle Driskell is joined by Monique DeLorenzo, Senior Solutions Consultant at PriceLabs, to unpack the biggest conversations, announcements, and industry shifts from VRMA 2026 in Nashville. They explore how expectations from technology providers are changing. Property managers are asking tougher questions about how their tools work, whether they can trust the underlying technology, and how those tools will help them operate more efficiently. Plus, Monique shares her experience launching Athena, PriceLabs' new AI revenue analyst, at VRMA and how attendees responded. In this episode, you'll learn: Why Vrbo's new fees was a big talking points at VRMA 2026 How AI is moving from chatbots to tools that support everyday business decisions Why property managers are taking a closer look at their technology stacks What growing portfolios need to get right before scaling further Why aligning marketing and revenue management matters for direct bookings What operators should consider about AI, data privacy, and security Whether you manage 100 properties or 500, this conversation will help you understand where the vacation rental industry is heading and what to think about as you plan for 2027. To learn more, visit https://hello.pricelabs.co/enterprise/Join RevLabs Newsletter and get curated insights from Kyle, featuring the best podcast conversations, market trends, upcoming live sessions, and practical trainings to help you grow as a revenue manager: https://survey.zohopublic.com/zs/NaBB1d Thinking of giving it a try? Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_up