How to Turn Small Sales Into Six Figure Contracts

You just got off a great discovery call. You can already see everything you could fix, every opportunity they’re missing, and the massive result you could create together. So you put all of it into a $100,000 or $150,000 proposal, present your big vision, and wait for them to say yes. Instead, they disappear. The problem isn’t necessarily your pricing or the value of your work. A brand-new prospect simply doesn’t know if you’re full of shit yet.  So, asking them to commit to a massive engagement before you’ve delivered anything means asking them to take on a level of risk most buyers aren’t comfortable with. In this newest episode of Sales is NOT a Dirty Word, I’m breaking down why ambitious proposals often stall, why emailing the proposal makes it even easier for prospects to ghost you, and how to create a smaller first offer that gives the client a real result without devaluing your expertise. Because the goal is a long term client and a big proposal - and that’s more likely to happen when you earn trust first.  Listen in to discover:  Why a prospect can believe in your solution and still reject the proposal What buyers are really evaluating when you ask them to approve a large investment How to create a smaller first offer without discounting or diminishing your work The discovery questions you need answered before structuring your proposal Why a well-designed first engagement can lead to longer and more profitable client relationships If your proposals keep stalling after you email them over, you probably don’t need a more persistent follow-up sequence. You need to understand what’s making the initial decision feel too risky.   Book a sales call audit call with me, and we’ll find out where your sales process is losing the deal: https://calendly.com/aleasha/salesteam-levelup You can also take the Sales Personality Assessment to uncover your natural sales strengths and learn how to use them instead of forcing tactics that don’t fit you: https://assessment.aleashabahr.com/salespersonality Key Timestamps 00:00 – Why I don’t email sales proposals 01:40 – The mistake behind $100K and $150K proposals 02:10 – Why new prospects are afraid of getting burned 02:35 – Selling one small win that can stand on its own 03:15 – Why retention and upselling beat constant client acquisition 04:40 – The two definitions of success your proposal must address 06:00 – Why giant proposals keep great service providers from getting hired 06:25 – Making the first investment easier to say yes to 07:00 – What a valuable standalone offer can look like 08:00 – Building an intentional upsell process 08:25 – Why simple proposals convert better than buzzword-heavy decks   #SalesIsNotADirtyWord #BlackSheepSales #SalesProposal #ProposalStrategy #B2BSales #SalesStrategy #SixFigureSales #ClientAcquisition #ClientRetention #Upselling #ConsultativeSelling #SalesConversion #SalesCoaching #ServiceBasedBusiness #EntrepreneurPodcast