<description>&lt;p&gt;Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Got Feedback On This Episode?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="https://podclick.me/thoughts" rel="noopener noreferrer" target="_blank"&gt;Share Your Thoughts&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Contributors:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Kim Newlove - &lt;a href="https://www.thepharmacistsvoice.com/" rel="noopener noreferrer" target="_blank"&gt;The Pharmacists Voice&lt;/a&gt;, &lt;a href="https://www.perrysburgpodcast.com/" rel="noopener noreferrer" target="_blank"&gt;Perrysburg Podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Kris - &lt;a href="https://podtasticaudio.com/" rel="noopener noreferrer" target="_blank"&gt;Podtastic Audio&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Kiona Nessenbaum - &lt;a href="https://birthasweknowitpodcast.com/" rel="noopener noreferrer" target="_blank"&gt;Birth As We Know It&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Takeaways:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; Building a relationship with your podcast guests before the interview can lead to better promotion later. &lt;/li&gt;&lt;li&gt; Make it easy for guests to share their episodes by providing direct links and images. &lt;/li&gt;&lt;li&gt; As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. &lt;/li&gt;&lt;li&gt; Offering your guests clear and simple promotional tools can encourage them to share your interview. &lt;/li&gt;&lt;li&gt; Please tell your guests when their episodes will be released to help them prepare to share. &lt;/li&gt;&lt;li&gt; As a guest, promise to promote the episode to increase your chances of being invited back. &lt;/li&gt;&lt;li&gt;If you want them to share, the interview should be different than previous interviews.&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Links referenced in this episode:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://learn.schoolofpodcasting.com/?utm_source=app&amp;amp;utm_medium=shownotes&amp;amp;utm_campaign=sop955" rel="noopener noreferrer" target="_blank"&gt;schoolofpodcasting.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://thepharmacistvoice.com" rel="noopener noreferrer" target="_blank"&gt;thepharmacistvoice.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://perrysburgpodcast.com" rel="noopener noreferrer" target="_blank"&gt;perrysburgpodcast.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://podtasticaudio.com/" rel="noopener noreferrer" target="_blank"&gt;podcasticaudio.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://birthasweknowitpodcast.com/" rel="noopener noreferrer" target="_blank"&gt;birthaswenowitpodcast.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://smartbusinessrevolution.com" rel="noopener noreferrer" target="_blank"&gt;smartbusinessrevolution.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://podnews.net/update/this-american-life-ad-revenue" rel="noopener noreferrer" target="_blank"&gt;podnews&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.thisamericanlife.org/" rel="noopener noreferrer" target="_blank"&gt;This Amercian Life&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="https://www.podlaunchhq.com/blog" rel="noopener noreferrer" target="_blank"&gt;Insider Secrets to Topp 100 Podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Dave's Resources&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.schoolofpodcasting.com/listener" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Join the School of Podcasting Community&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://amzn.to/42q01Am" rel="noopener noreferrer" target="_blank"&gt;Profit From Your Podcast Book&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.powerofpodcasting.com" rel="noopener noreferrer" target="_blank"&gt;Power of Podcasting Network&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/@davidjackson" rel="noopener noreferrer" target="_blank"&gt;Dave's YouTube Channel&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://podcastingobservations.com/" rel="noopener noreferrer" target="_blank"&gt;Dave's Podcasting Newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.buymeacoffee.com/davejackson" rel="noopener noreferrer" target="_blank"&gt;Buy Dave a Coffee&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://daveinyourpocket.com" rel="noopener...</description>

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson

Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

OCT 28, 202430 MIN
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

OCT 28, 202430 MIN

Description

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Contributors:

Kim Newlove - The Pharmacists Voice, Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:

  • Building a relationship with your podcast guests before the interview can lead to better promotion later.
  • Make it easy for guests to share their episodes by providing direct links and images.
  • As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
  • Offering your guests clear and simple promotional tools can encourage them to share your interview.
  • Please tell your guests when their episodes will be released to help them prepare to share.
  • As a guest, promise to promote the episode to increase your chances of being invited back.
  • If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:


Insider Secrets to Topp 100 Podcast

Dave's Resources

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Mentioned in this episode:

Podcast Hot Seat

Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.

Podcast Hotseat

Live Appearances

I'd love to see you at these events. Please stop by and say hi! My full list is at the link below:

Where Will I Be?

Podcaster Happy Hour: The Best Free Podcaster Conference

The Podcaster Happy Hour meets once a month to check out cool podcasting tech and network with other podcasters. It's free. Check it out.

Podcaster Happy Hour

Question of the Month

When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?

Question of the Month