<description>&lt;p&gt;Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. &lt;/p&gt;&lt;p&gt;Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it. &lt;/p&gt;&lt;p&gt;Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2&lt;/p&gt;&lt;h2&gt;Mentioned In This Show&lt;/h2&gt;&lt;p&gt;&lt;a href="https://geni.us/zoomp2" rel="noopener noreferrer" target="_blank"&gt;Zoom Podtrak P2&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://zoomcorp.com/documents/3641/P2_compatible_USBmics_EN4.pdf" rel="noopener noreferrer" target="_blank"&gt;Microphones Compatible with the Zoom Podtrak P2&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://supportthisshow.com/q2u" rel="noopener noreferrer" target="_blank"&gt;Samson Q2U USB Microphone&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://geni.us/rode-podmicusb" rel="noopener noreferrer" target="_blank"&gt;Rode Podmic USB&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://geni.us/lean-learning" rel="noopener noreferrer" target="_blank"&gt;Lean Learning: How to Achieve More by Learning Less from Pat Flynn&lt;/a&gt; (&lt;a href="https://www.audibletrial.com/zam5dO" rel="noopener noreferrer" target="_blank"&gt;audible&lt;/a&gt;)&lt;/p&gt;&lt;p&gt;&lt;a href="https://voiceofgreece.com/" rel="noopener noreferrer" target="_blank"&gt;Voice of Greece&lt;/a&gt; Podcast&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.Castahead.net" rel="noopener noreferrer" target="_blank"&gt;Castahead.net&lt;/a&gt; - Podcast Producing and More&lt;/p&gt;&lt;p&gt;&lt;a href="https://libsyn.com/blog/automatic-podcast-ads-faq-10-common-questions-answered-about-earning-with-programmatic-ads/" rel="noopener noreferrer" target="_blank"&gt;Libsyn Ads Removes Limits&lt;/a&gt; (please note this IS programatic ads check the CPM)&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.askthepodcastcoach.com" rel="noopener noreferrer" target="_blank"&gt;Ask the Podcast Coach&lt;/a&gt; (free podcast consulting)&lt;/p&gt;&lt;p&gt;&lt;a href="https://schoolofpodcasting.com/what-does-it-take-to-be-pat-flynn-smart-podcast-player/" rel="noopener noreferrer" target="_blank"&gt;Pat Flynn on Episode 421&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://schoolofpodcasting.com/why-do-people-share-your-podcast/" rel="noopener noreferrer" target="_blank"&gt;What Makes People Share&lt;/a&gt; Question of the Month 2021&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.homegadgetgeeks.com" rel="noopener noreferrer" target="_blank"&gt;Home Gadget Geeks&lt;/a&gt;&lt;/p&gt;&lt;h2&gt;Takeaways:&lt;/h2&gt;&lt;ul&gt;&lt;li&gt; Around 60 to 80% of podcasts are found through sharing, so that's a big deal. &lt;/li&gt;&lt;li&gt; Good content isn't just about being decent; it has to be downright irresistible to share. &lt;/li&gt;&lt;li&gt; We often share things based on the feels—if it hits us in the feels, we share it. &lt;/li&gt;&lt;li&gt; To get people to share, your content should be emotionally engaging, practical, and visually appealing. &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;You Have A Message That Needs to Be Heard&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/join&lt;/p&gt;&lt;p&gt;&lt;a href="https://school-of-podcasting.captivate.fm/start"&gt;School of Podcasting&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Live Appearances&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact&lt;/p&gt;&lt;p&gt;&lt;a href="https://school-of-podcasting.captivate.fm/where"&gt;Where Will I Be?&lt;/a&gt;&lt;/p&gt;</description>

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson

The Emotion Effect: How Feelings Drive Shares

JUN 16, 202538 MIN
School of Podcasting: Expert Tips for Launching and Growing Your Podcast

The Emotion Effect: How Feelings Drive Shares

JUN 16, 202538 MIN

Description

Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it. Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2Mentioned In This ShowZoom Podtrak P2Microphones Compatible with the Zoom Podtrak P2Samson Q2U USB MicrophoneRode Podmic USBLean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)Voice of Greece PodcastCastahead.net - Podcast Producing and MoreLibsyn Ads Removes Limits (please note this IS programatic ads check the CPM)Ask the Podcast Coach (free podcast consulting)Pat Flynn on Episode 421What Makes People Share Question of the Month 2021Home Gadget GeeksTakeaways: Around 60 to 80% of podcasts are found through sharing, so that's a big deal. Good content isn't just about being decent; it has to be downright irresistible to share. We often share things based on the feels—if it hits us in the feels, we share it. To get people to share, your content should be emotionally engaging, practical, and visually appealing. Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?