Four Questions That Find Out If Your SEO Is Talking Boll*cks

Every week there’s a fresh piece of SEO panic tell-off warning you that you’ll disappear from Google unless you pay for a fix. They make new nonsense faster than I can record episodes, and keeping up with it isn't your job—running your business is. So let’s fix that! Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m not just debunking one myth. I’m handing you a simple four-question toolkit to debunk all of them—no technical background required. Think of it like taking your car to a garage: you don’t need to know how the engine works to ask three sharp questions and know if you’re being taken for a ride. Here’s what I’m covering: Why SEO panic-marketing travels so fast, and why trying to keep track of every rumor is a waste of your time Question 1: Did Google actually say this on a public channel, or did someone say that Google said it on LinkedIn? Question 2: Has anyone tested it with real data and control groups, or are you looking at an unlabelled screenshot of a line going up? Question 3: The 4-minute sanity check using the top five search results for your actual money keywords Question 4: Following the money to see who profits from you getting your credit card out Putting the four questions to work on three huge claims: the £3,000 site speed audit, the mandatory 2,000-word page length, and the "blog twice a week" rule What going from "fine to fast" actually does for site speed, and why paying big money for decimal points is nonsense Why posting frequency fails all four questions, and why dead-looking sites are sitting at position one I also give you a proper piece of homework. Not a "might look at that next month" job, but a 20-minute exercise you can do this week that could take a fair chunk off your monthly agency invoice. If you know someone about to sign an expensive SEO retainer, or someone who’s being quoted thousands for a fix based on pure industry hype, send them this. It might save them a few bob. Plus, grab my free On-Page SEO Toolkit over at https://nonwankyseo.com Google’s own "Creating helpful, reliable, people-first content" page — this is the free thing with the who/how/why questions on it: https://developers.google.com/search/docs/fundamentals/creating-helpful-content Follow Nikki: LinkedIn: https://www.linkedin.com/in/nikkipilkington/ Instagram: https://www.instagram.com/nikkipilkington/ Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social Mentioned in this episode: ICN Network