Why 84% Of Adults Read Nothing (And How To Fix It) | Nick Hutchison

Send us Fan Mail Nick Hutchison walked into his senior year of college with a 0% homework average and zero interest in reading. Ten years later, he's read over 1,000 personal development books and built BookThinkers into a seven-figure book marketing agency serving hundreds of authors a year. In this conversation, Josh and Nick break down: • The reading system Nick uses to actually implement books instead of just consuming them • Why 4% of the books you read create 95% of the change in your life • The SMART goal framework you should set BEFORE opening page one • How Nick built BookThinkers as a side hustle while working a full-time B2B sales job • The failed Argentina app build that almost ended it before it started • The anonymous team survey that exposed his biggest leadership blind spot • The five-year "deposit strategy" that got Jim Kwik to invite him on stage • Why 84% of American adults read nothing — and how to reverse it If you've ever finished a book and thought, "That was great — now what?" this episode is your operator's manual. —————————————— CONNECT WITH NICK Instagram: @bookthinkers Website: bookthinkers.com Get his book: Rise Of The Reader (new edition launching November 1st) CONNECT WITH JOSH Website: joshkosnick.com Instagram: @joshkosnick Get The Kairos Code: joshkosnick.com/thekairoscode Remember: the good and the great are the enemies of the possible. Lead like a Spartan today. CONNECT WITH ME HERE: Facebook Instagram LinkedIn Twitter TikTok YouTube SUBSCRIBE TO THE PODCAST HERE: Apple Podcasts Spotify YouTube