EP18 — The Practical AI Marketer: David Magrini on Turning AI Into Business Value

AI is moving quickly, but that doesn't mean marketers need another tool every time a new capability comes along. David Magrini, Founder & CEO of Volute Group, joins Dave to talk about taking a more practical approach to AI. They discuss how consumers are discovering brands through AI, why data and technology foundations matter, when to optimize an existing marketing stack instead of replacing it, and how AI can help marketers work more effectively. David also shares his perspective on the balance between AI and human expertise, why marketers need to understand enough about their technology and data to challenge the answers they're given, and how to make AI a meaningful part of everyday marketing without chasing every new bell and whistle.