The Agentic CMO | Podcast Guru

Details

AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook. Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search. Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth. Topics include: AI search and discoverability Marketing automation Multi-location and franchise growth CMO and CRO alignment AI-powered personalization Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.

Recent Episodes

EP21 — The Resourceful CMO: Gaurav Verma on Turning AI Into Marketing Results

How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore how AI is changing search and customer discovery and what it takes to build an AI-native marketing operation. Gaurav shares more of his approach in his book, The Agentic AI Marketing Leader Playbook...

29 MIN

EP20 — The Agentic Brief: AI Agents Are Coming for Your To-Do List

AI agents are starting to do more than answer questions. They're taking action. In our first Agentic Brief, Dave Lehman and Justin Meredith explore how new AI agents are changing the way marketers work, from managing calendars and email to researching options, completing tasks, and connecting information across platforms. They also look ahead to what happens when these agents become part of the customer journey, and why businesses will need to make their websites and digital experiences acces...

21 MIN

EP19 — The B2B Reset CMO: Kelly Hopping on Rethinking Marketing in the Age of AI

Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.

25 MIN

EP18 — The Practical AI Marketer: David Magrini on Turning AI Into Business Value

AI is moving quickly, but that doesn't mean marketers need another tool every time a new capability comes along. David Magrini, Founder & CEO of Volute Group, joins Dave to talk about taking a more practical approach to AI. They discuss how consumers are discovering brands through AI, why data and technology foundations matter, when to optimize an existing marketing stack instead of replacing it, and how AI can help marketers work more effectively. David also shares his perspective on the...

28 MIN

EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized. From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts. They also discuss using AI to...

21 MIN