EP21 — The Resourceful CMO: Gaurav Verma on Turning AI Into Marketing Results

How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore how AI is changing search and customer discovery and what it takes to build an AI-native marketing operation. Gaurav shares more of his approach in his book, The Agentic AI Marketing Leader Playbook: Designing the AI-Native Marketing Operating System. The Agentic AI Marketing Leader Playbook