In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows.

Episode 79: The Art of Sway + Maverick Mindshare: Who Owns Influencer Marketing?

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