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The Art of Sway

Danielle Wiley, Sway Group CEO

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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.

Recent Episodes

OCT 12, 2026
Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing
In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success.
24 MIN
OCT 5, 2026
Episode 82: The Art of Sway + Maverick Mindshare: Are They Influencers or Creators? Do We Care?
In this episode, Danielle Wiley and Casey Benedict explore the nuanced differences between influencers and creators, examining how industry terminology impacts marketing strategies and campaign outcomes. They discuss the evolution of these roles, the significance of audience trust, and the importance of clear distinctions in influencer marketing.
27 MIN
SEP 28, 2026
Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates
In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding.
25 MIN
SEP 21, 2026
Episode 80: The Art of Sway + Maverick Mindshare: Risks of Over-Reliance on AI in Influencer Marketing
In this episode, Danielle Wiley and Casey Benedict explore the impact of AI on influencer marketing, discussing AI influencers, agency platforms, and the importance of human oversight in marketing processes.
26 MIN
SEP 14, 2026
Episode 79: The Art of Sway + Maverick Mindshare: Who Owns Influencer Marketing?
In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows.
26 MIN