The Art of Sway

Danielle Wiley, Sway Group CEO

Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing

OCT 12, 202624 MIN

Description

In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.