EP044: Connecting – Building Relationships & Business | 59 Rules for Becoming a Top 1% Real Estate Agent (Part One)

Real estate isn't a transaction business. It's a relationship business. And the agents who build lasting, successful careers understand that connecting with the right people matters far more than chasing the next closing. In Part 2 of our six-part series based on 59 Rules for Becoming a Top 1% Real Estate Professional, ROOST Real Estate Co. founder Chris McAllister and co-host Laci LeBlanc explore Rules 10–20, focusing on the relationships, boundaries, and intentional habits that create a sustainable real estate business.  From replacing "Always Be Closing" with "Always Be Connecting" to choosing the right clients, embracing collaboration, and building a business that doesn't depend on purchased leads, this conversation challenges agents to rethink what it really means to grow a successful practice. Key Takeaways Always Be Connecting: Why relationships, not transactions, are the foundation of long-term success. Focus on What's in It for Them: How putting your clients' needs first builds trust and attracts business. Be an Interesting Person: Why authenticity and having a life outside real estate make you more memorable and referable. Choose Your Clients Wisely: Why setting boundaries and being willing to walk away protect your time, energy, and reputation. Use Social Media Intentionally: How to strengthen relationships without falling into the trap of comparison and distraction. Don't Compete. Collaborate.: Why an abundance mindset and working with others create more opportunities for everyone. Practice Gratitude: How genuine appreciation strengthens connections and encourages referrals. Never Pay for a Lead: Why building your own network and referral relationships creates a business you actually own. Links Download the Book: Get your free copy of 59 Rules for Becoming a Top 1% Real Estate Professional and discover practical strategies for building a successful, sustainable real estate career. Watch the 59 Rules Video Series: Explore the complete 59 Rules for Becoming a Top 1% Real Estate Professional video series, featuring individual discussions of all 59 rules. The "Always Be Closing" Philosophy: Learn about Glengarry Glen Ross and the famous "Always Be Closing" sales mentality that Chris challenges with his "Always Be Connecting" approach. The Psychology of Real Estate Referrals: Discover Dean Jackson's Secret Psychology of Why People Refer and learn why genuine appreciation, recognition, and strong relationships inspire people to recommend your services. Build a Better Real Estate Career: Discover how to build a more profitable, sustainable real estate practice with ROOST Real Estate Co. and explore opportunities for real estate professionals. P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.  Learn More  >>> The All Things Real Estate Resource Hub