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The Estate Agent Consultancy Podcast
The Estate Agent Consultancy
What an 85-Year-Old on a Mobility Scooter Can Teach You About Social Media
OCT 22, 20268 MIN
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Description
On a night out in Benidorm, Chris spotted an 85-year-old livestreaming to TikTok from a mobility scooter, with music blaring and around a thousand people watching. It’s an unlikely lesson, but it makes a point every estate agent needs to hear: the things you find boring about your job are fascinating to everyone else.
Chris explains why people love property content, why personality beats production quality, and how to stop overthinking what you post. Valuations, offers, price reductions and handovers are all things the public rarely sees, and they’re worth sharing.
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