What the Best Self-Employed Estate Agents Do Differently | Jack Durkin

What separates the self-employed estate agents who build successful businesses from those who struggle to gain momentum? In this episode, I’m joined by Jack Durkin, co-founder of The Avenue Estate Agents, to talk about what he has learnt from building the business and supporting a growing network of self-employed agents. We discuss why quality over quantity has been central to The Avenue, as well as the habits and strategies Jack sees consistently among its highest-performing agents. We cover: Why the best agents go all-in rather than dipping their toe in The importance of building a strong personal brand Why posting on social media isn’t enough without a proper strategy How to create omnipresence through social media, direct mail, networking and advertising Why agents need to have difficult conversations about price The three things Jack looks for before deciding whether a seller is the right client How to move into more premium and higher-value properties Why having a structured 90-day launch plan makes such a difference How to stay motivated before the results start appearing Why successful agents focus on their activity before obsessing over results How to create boundaries between estate agency and your personal life Where AI and technology could help agents spend more time doing what they’re actually good at Jack also shares how The Avenue has grown from around 15 agents when we last spoke to 26 today, while deliberately resisting the temptation to chase growth for growth’s sake. If you’re already a self-employed estate agent — or you’re considering making the move — this episode gives a really practical look at what it takes to build a sustainable, profitable business. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com