The Expert Authority Coach Podcast

From Invisible to Invincible: The Rise of Women Entrepreneurs Over 60 Host Christine Blosdale welcomes Jannette Anderson, founder of Maturepreneur World, to discuss ageism and the growing wave of entrepreneurs 55+ who are overlooked in business and hiring. Anderson explains she rebranded after witnessing older women being dismissed at a marketers’ cruise, and she now advocates for maturepreneurs to be visible, financially viable, and valued, noting many older adults can’t afford to retire and face major barriers to employment and entrepreneurship. From Overlooked to Overbooked: The Rise of the Maturepreneur They discuss why women 55+ are highly valuable workers and leaders, how COVID accelerated pivots into entrepreneurship, and how many women struggle to identify what they want after years of prioritizing others. -------------------------------------------------- LINKS MENTIONED: Get Jannette’s FREE guide How To Go From Overlooked to Overbooked - Turn Wisdom Into Wealth Now! https://maturepreneur.world/wisdomtowealth Listen to Jannette’s Podcast - https://podcasts.apple.com/us/podcast/the-maturepreneur-podcast-with-jannette-anderson/id1733501713 Get the FREE download of Christine’s #1 Bestselling Book ”Your Website Is Killing Your Business” - https://mailchi.mp/06373ef79e83/your-website-is-killing-your-business Visit Christine’s website - http://www.ExpertAuthorityCoach.com -------------------------------------------------- 00:00 Invisible at the Table 00:34 Podcast Welcome and Mission 01:32 Meet Jannette Anderson 03:24 Why Maturepreneur World Began 05:49 Ageism and the New Wave 08:22 Why Hire 55 Plus 11:03 Unemployable and Loving Coaching 14:14 What Do You Want Now 17:52 Value Yourself and Get Visible 20:31 Overlooked to Overbooked Guide 21:45 Resources and Final Sendoff #womenover60 #womenover50 #podcastsforwomen #womeninbusiness

Take The Expert Authority Quiz at http://ExpertAuthorityQuiz.com Visit The Expert Authority Coach: http://www.ExpertAuthorityCoach.com ------------------------------- Richard Foos: The Man Who Built Rhino Records by Betting on What Everyone Else Overlooked What do you do when the music industry overlooks the songs people still love? If you’re Richard Foos, you build Rhino Records. In this conversation, Richard joins Christine Blosdale to share how a small Los Angeles record store grew into a beloved record label. He tells stories about finding audiences for forgotten music, the unexpected success of a doo-wop box set, and taking that same creative instinct into film with Shout! Studios. And yes, there are a few stories you might not expect, including buying a record label from people he later learned were connected to the mob. Richard’s journey is a reminder that you don’t always need to follow the industry’s lead. Sometimes the opportunity is in what everyone else has passed over. In this episode, we talk about: How Rhino Records got its start Why overlooked music found a new audience The surprising success of a doo-wop box set Richard’s adventures in the music business Bringing Fear and Loathing in Las Vegas to the screen What it takes to trust an idea before anyone else sees its potential If you enjoy stories about music, creativity, and building something memorable, you’ll love this conversation. Let us know in the comments: What’s a song or artist you think deserves to be rediscovered? Subscribe for more conversations with people who have turned their ideas and expertise into lasting impact. To find out about Christine’s Coaching Programs or to create your very own podcast visit http://www.ExpertAuthorityCoach.com #RichardFoos #RhinoRecords #MusicIndustry #ShoutStudios #TheExpertAuthorityCoach

Sonic Branding for Small Business: Make Your Brand Memorable With Sound | Jeff McQuilkin Host Christine Blosdale explores sonic branding - using sound to make a brand instantly recognizable - on the Expert Authority Coach podcast with guest Jeff McQuilkin, an award-winning composer and founder of Jetstream Sonic, an agency creating custom sonic branding for small businesses. Jeff explains sonic branding with examples like Netflix’s “ba-dum,” distinguishes it from jingles (written to an ad vs. to the brand), and describes how sound can improve recall, differentiation, and perceived professionalism, citing research that it can raise brand favorability by 25%. They discuss practical uses across podcasts, social media, YouTube, websites, audiobooks, on-hold/phone systems, and examples like McDonald’s, T-Mobile, Apple startup, AOL, and NBC. GET YOUR VERY OWN SONIC BRAND: Jeff offers listeners a free marketing/content audit (normally $197) plus 30% off a sonic branding package via this special link - https://jetstreamsonicoffers.com/marketingaudit-393117 00:00 Does Your Brand Sound 00:58 Podcast Welcome Mission 01:58 Meet Sonic Branding Expert 03:26 What Is Sonic Branding 04:36 Jingles Versus Brand Sound 05:21 Why Sound Sticks Science 07:56 Real World Sonic Logo Ideas 09:39 Digital Marketing Recall Edge 13:25 Why Small Businesses Miss It 15:14 Famous Sonic Branding Examples 17:16 AOL Youve Got Mail Nostalgia 17:58 Sonic Branding Memories 18:13 Classic NBC Chimes 18:51 Who Needs Sonic Branding 19:42 Best Channels To Use 21:10 Podcasts And Audiobooks 22:26 Beyond Marketing Touchpoints 24:06 Website Welcome Video 25:55 How To Work With Jeff 27:45 Pricing Licensing And Exclusivity 28:31 AI Copyright Risks 29:40 Wrap Up And Links

Christine Blosdale interviews media and communication strategist Brooke Hargraves about why entrepreneurs and service providers aren’t connecting despite having websites and social media. They emphasize the importance of clarity - separating who you are, what you do, and what you know - and the need to articulate who you serve and how you help. They discuss audience fragmentation as an opportunity to reach niche communities, the value of imperfection, and practical steps: define a specific audience, create a pathway to reach them, and set measurable structures and metrics. ------------------- LINKS MENTIONED: Brooke’s website - http://www.trellismedia.com.au Christine’s website - http://www.ExpertAuthorityCoach.com

The Expert Authority Coach Podcast Presents: How To Use ChatGPT and AI Without Losing Your Humanity Christine Blosdale interviews David Dean, an author and enterprise AI strategist, about how AI has long shaped behavior behind the scenes and is now commoditized through language-based tools. Dean argues AI “industrializes” existing organizational behavior, so dysfunction scales unless leaders use AI for organizational self-realization, governance, and authentic leadership. They discuss prompting, AI as a symbiotic partner lacking lived experience, ethical risks like voice scams, and the need for regulation, transparency, and intent. Dean warns that communication data can become an e-discovery “behavioral record” for companies. They also explore practical future uses like localized AI for home inventory and workplace status updates. LINKS MENTIONED: The Expert Authority Quiz - http://ExpertAuthorityQuiz.com Get David Dean’s Book An Inbox Between Us - https://amzn.to/4qc9gSx David Dean’s Website - https://inboxbetweenus.com The Expert Authority Coach Website - http://www.ExpertAuthorityCoach.com -------------------------- 00:00 Expert Authority Quiz 00:53 Podcast Welcome 01:42 Meet AI Strategist 03:25 AI Before ChatGPT 06:09 AI Mirrors Culture 09:00 Prompts and Partnership 12:07 Humans Still Matter 14:19 Energy and Data Centers 19:55 Future of AI 21:51 Behavioral Record Risks 24:51 Limits of AI Controls 25:42 Intent and Responsibility 27:49 Bad Actors and Deepfakes 29:26 Transparency and Governance 31:43 IP Theft and Vibe Coding 34:11 AI as a Mirror 37:12 Building an AI Relationship 39:14 Local AI and IoT Ideas 41:39 Push Button AI Products 43:17 Voice First AI Workflow 44:57 Storytelling to Find Signals 47:15 Wrap Up and Where to Find David 48:38 Final Thanks and Call to Action #chatgpt #ai #artificialintelligence #technology