Sonic Branding for Small Business: Make Your Brand Memorable With Sound | Jeff McQuilkin

Sonic Branding for Small Business: Make Your Brand Memorable With Sound | Jeff McQuilkin Host Christine Blosdale explores sonic branding - using sound to make a brand instantly recognizable - on the Expert Authority Coach podcast with guest Jeff McQuilkin, an award-winning composer and founder of Jetstream Sonic, an agency creating custom sonic branding for small businesses. Jeff explains sonic branding with examples like Netflix’s “ba-dum,” distinguishes it from jingles (written to an ad vs. to the brand), and describes how sound can improve recall, differentiation, and perceived professionalism, citing research that it can raise brand favorability by 25%. They discuss practical uses across podcasts, social media, YouTube, websites, audiobooks, on-hold/phone systems, and examples like McDonald’s, T-Mobile, Apple startup, AOL, and NBC. GET YOUR VERY OWN SONIC BRAND: Jeff offers listeners a free marketing/content audit (normally $197) plus 30% off a sonic branding package via this special link - https://jetstreamsonicoffers.com/marketingaudit-393117 Visit the Expert Authority Coach Website - http://www.ExpertAuthorityCoach.com 00:00 Does Your Brand Sound 00:58 Podcast Welcome Mission 01:58 Meet Sonic Branding Expert 03:26 What Is Sonic Branding 04:36 Jingles Versus Brand Sound 05:21 Why Sound Sticks Science 07:56 Real World Sonic Logo Ideas 09:39 Digital Marketing Recall Edge 13:25 Why Small Businesses Miss It 15:14 Famous Sonic Branding Examples 17:16 AOL Youve Got Mail Nostalgia 17:58 Sonic Branding Memories 18:13 Classic NBC Chimes 18:51 Who Needs Sonic Branding 19:42 Best Channels To Use 21:10 Podcasts And Audiobooks 22:26 Beyond Marketing Touchpoints 24:06 Website Welcome Video 25:55 How To Work With Jeff 27:45 Pricing Licensing And Exclusivity 28:31 AI Copyright Risks 29:40 Wrap Up And Links