Can People Trust You? It's The Question Every Business Owner Should Ask | Brooke Hargraves

Christine Blosdale interviews media and communication strategist Brooke Hargraves about why entrepreneurs and service providers aren’t connecting despite having websites and social media. They emphasize the importance of clarity - separating who you are, what you do, and what you know - and the need to articulate who you serve and how you help. They discuss audience fragmentation as an opportunity to reach niche communities, the value of imperfection, and practical steps: define a specific audience, create a pathway to reach them, and set measurable structures and metrics. ------------------- LINKS MENTIONED: Brooke's website - http://www.trellismedia.com.au Christine's website - http://www.ExpertAuthorityCoach.com -------------------- 00:00 Why Clarity Matters 00:27 Podcast Welcome 01:59 Meet Brooke Hargraves 03:18 Defining Who You Are 05:32 Tools for Message Clarity 06:45 Storytelling for Authenticity 08:09 Fear of Judgment 11:44 Stop Faking It 12:39 Real Beats Perfect 14:51 Media Shift Opportunity 16:52 Create With New Tools 21:15 Try One Thing 22:13 Lessons From Kids 23:30 Publishing Without Gatekeepers 24:04 Practice Your Own Advice 24:32 Confidence Without Ego 26:23 Resilience and Imperfection 27:20 Conviction Under Fire 29:57 Handling Public Criticism 31:47 Tall Poppy and Belonging 35:21 Quick Dos for Entrepreneurs 37:33 Build Metrics and Structure 39:32 Integrity Over Faking It 40:21 Where to Find Brooke 41:26 Final Thanks and Next Steps