The Broken QBR: Why 3PLs Lose Enterprise Shippers

In this episode, Sashi Wishart talks about her revolutionary new freight tech platform, Pulsepoint AI, which is completely changing the game for customer retention and enterprise business reviews. We dive into the massive disconnect in the transportation industry regarding Quarterly Business Reviews (QBRs), discussing a staggering statistic that 87% of enterprise shippers feel their needs simply aren't being met by their logistics providers. We keep it frank today because pricing is no longer proprietary; long-term success for freight brokers and carriers comes down to open communication, deep relationship alignment, and addressing supply chain risks head-on rather than avoiding tough conversations. Stop guessing what your customers are thinking and start leveraging a straightforward platform to automate your QBRs and drive real strategic growth. Tune in to hear how PulsePoint AI is creating a brand-new category in freight tech! About Sashi Wishart Sashi Wishart is the Founder and CEO of Wishart Consulting Group, an industry leading consulting firm focusing on the Transportation and Logistics sector. Sashi has over 20 years of experience leading transformational change and scaling up large global organizations (P&L size of $400 million) as a Senior Executive in Commercial and Operational roles with CH Robinson, NFI, Odyssey Logistics, Transportation Insights/NTG, Transporean (Trimble) and PE firms. Sashi focuses on identifying gaps and opportunities that exist within companies and aligning people, processes and technology to increase market share. Sashi has extensive experience in creating long term customer partnerships with C-suite level engagements with Fortune 500 and mid-market clients across multiple industries including Manufacturing, Automotive, Chemical, CPG, and Food & Beverage. Sashi brings together a group of industry experts and partners under Wishart Consulting Group to focus on providing Fractional C suite or project based engagements to help the next generation of Brokerages, 3PLs and 4PLs scale up faster. Our approach centers on understanding client needs and identifying gaps that are negatively impacting growth and leveraging technology and AI-driven transformation to streamline operations and achieve ambitious revenue goals for our clients. In addition, we provide in-depth product evaluations, we identify opportunities to enhance software utilization, efficiency, accuracy, and communication. Our strategic approach includes benchmarking current performance against desired outcomes, enabling organizations to develop a clear roadmap for optimization and growth. By refining software strategies, we help businesses maximize their technology investments and drive operational success. Connect with Sashi Website: https://pulsepointai.io/ LinkedIn: https://www.linkedin.com/in/sashi-wishart-04811a48/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/