The HeyCreator Show

🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you. Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into: How to structure discovery calls that lead to real work Why giving too much away for free is killing your business The shift from deliverables to strategy-first offerings Setting clear boundaries with clients (and family) And yes—why your work should actually be fun Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms. Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use. 👉 Learn more about Abbi at successfulfreelancemom.com What we talk about in this episode: 00:00 Introduction to Turning Conversations into Cash 01:34 Recognizing and Valuing Your Expertise 05:21 Structuring Effective Discovery Calls 07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business 19:36 Practical Tips for Discovery Calls 27:27 Navigating Conversations and Split Personalities 28:04 Setting Financial Goals and Client Boundaries 31:10 Structuring Profit Sharing Deals 36:28 Transitioning to a Strategy-Focused Role 43:07 Balancing Family and Work as a Freelancer 50:09 Final Thoughts and Where to Find More

Feeling overwhelmed by your creative business? What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you? In this episode, Matt sits down with Dr. Monica Rysavy—systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place. You’ll learn: What a CEO Dashboard is—and why every creator needs one How to stop guessing and start growing with clear, trackable metrics Smart ways to align client work, products, and community without burnout Real-world examples of systems that save time and scale impact Whether you’re flying solo or building a small team, this episode will help you think like a CEO and act with clarity. Let’s get systematic AF. Join her email list and community! https://systematicyou.com/ What we talk about in this episode 00:00 Introduction to Building a Sustainable Creator Business 01:04 Understanding the CEO Dashboard 01:50 Tracking Metrics and Revenue 03:08 Time Management and ROI 06:00 Using Airtable for Business Automation 09:39 Leveraging Community Engagement 13:38 Reflecting on Financial Data 19:59 Balancing Client Work and Creative Projects 24:33 Aligning Services and Membership Models 25:21 Pitching and Client Strategies 26:31 Community Engagement and Pricing 27:15 Tutorials and CEO Dashboard 31:41 AI in Productivity and Systems 37:43 Content Remixing and Consistency 43:32 Future Trends and Online Communities 44:59 Systematic AF Club Overview

Feeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You’ll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters. What we talk about in this episode 00:00 Introduction: Overcoming Creative Burnout 01:13 The Role of Stress in Creativity 03:20 Practical Tips for Reducing Stress 08:16 The Importance of Being Presen t13:10 Identifying and Overcoming Limiting Beliefs 15:41 Balancing Passion and Profit 22:31 Listening to Your Body's Signals 25:37 Understanding Your Body's Responses 28:11 Generative Questions and Mindset Shifts 30:06 Embracing the Woo in Entrepreneurship 35:54 The Power of Letting Go 39:21 Clarifying Your Goals 44:52 Conclusion and Final Thoughts

Everyone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation will show you how to earn it. What we talk about in this episode 00:00 The Truth About Revenue for Online Creators 01:52 The Reality of Entrepreneurship 02:52 The Value of Service Work 04:13 Starting Simple and Scaling Smart 05:41 Nick Huber's Early Entrepreneurial Journey 08:51 The Importance of Proven Business Models 17:22 Leveraging Global Talent for Business Growth 27:56 Challenges of Writing a Book 29:20 Balancing Feedback and Creativity 31:31 Writing Process and Time Management 40:10 Fear Setting and Overcoming Insecurities 43:44 Making Life Decisions for Success 49:32 Final Thoughts and the Sweaty Startup Book Follow Nick and his businesses www.sweatystartup.com www.nickhuber.com www.sweatystartupbook.com www.somewhere.com www.boltstorage.com www.recostseg.com www.adrhino.com www.spidexx.com www.boldseo.com www.webrun.com www.titanrisk.com www.recruitjet.com www.hubermethod.com www.x.com/sweatystartup www.instagram.com/sweatystartup www.linkedin.com/in/sweatystartup www.youtube.com/sweatystartupwww.tiktok.com/sweatystartup www.threads.net/@sweatystartup.com https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221 Link to buy the book on Amazon: https://amzn.to/4bLazjW Link to buy the book in the UK: https://bit.ly/422njPW

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/ I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it. In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out. I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business. If you’re building your own thing and want to see how the pieces can fit together, this one’s for you. 00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access 04:25 Client Work: Funding the Future 06:22 High Ticket Services: A Sustainable Revenue Model 09:13 Long-Term Vision: Building a Sustainable Business 10:36 Conclusion: How It All Fits Together