047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets

🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you. Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into: How to structure discovery calls that lead to real work Why giving too much away for free is killing your business The shift from deliverables to strategy-first offerings Setting clear boundaries with clients (and family) And yes—why your work should actually be fun Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms. Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use. 👉 Learn more about Abbi at successfulfreelancemom.com What we talk about in this episode: 00:00 Introduction to Turning Conversations into Cash 01:34 Recognizing and Valuing Your Expertise 05:21 Structuring Effective Discovery Calls 07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business 19:36 Practical Tips for Discovery Calls 27:27 Navigating Conversations and Split Personalities 28:04 Setting Financial Goals and Client Boundaries 31:10 Structuring Profit Sharing Deals 36:28 Transitioning to a Strategy-Focused Role 43:07 Balancing Family and Work as a Freelancer 50:09 Final Thoughts and Where to Find More