20: Bernadette McClelland: The Revenue Decision You May Be Missing

The revenue you're expecting three months from now isn't being created three months from now. It's being created today — in the conversations you're having, the ones you're avoiding, and the decisions you make when the number is under pressure. In this solo episode, Bernadette McClelland walks through a simple, confronting way to look at your future revenue differently, using a Past → Today → Future exercise you can do right along with her. This is Part 1 of a two-part series — next week she covers the five leadership decisions that sit inside the gap. WHAT WE COVER: Why the dashboard shows the outcome, not what created it The Past → Today → Future exercise Why a revenue gap is often a leadership gap The live exercise you can do right now with a piece of paper A first look at the five decisions coming in Part 2 Did the exercise? Message Bernadette on LinkedIn: "The decision I circled was…" This episode is built on the premise behind her new book, Sales ≠ Revenue: The Five Leadership Decisions That Do, out October 14. Get on the list: bernadettemcclelland.com/booklist WANT TO GO DEEPER ON DECISIONS THAT DRIVE REVENUE? Stop guessing and access your personalised Missing Revenue Radar 👉 salesleaderofinfluence.com