21: Bernadette McClelland: My Coaching Confession

There’s a word I’ve had a complicated relationship with for a long time. Which is slightly ironic given my background, the work I do, and what I believe sales leaders need to do more of — not less. So in this solo episode of The Influence Gap, I’m coming clean about it. But this isn't really an episode about a title or a label. It's about what happens when you're responsible for a revenue number through other people — and the decisions you make about when to step in, when to step back, what to question, and what your team needs from you. I share my own relationship with coaching before unpacking the five leadership decisions at the heart of my new book, Sales ≠ Revenue: The Five Leadership Decisions That Do. Because coaching isn't about carrying the number for your team. And it isn't about having all the answers. Sometimes the most important shift isn't what you do for your people. It's what you help them learn to do for themselves. In this episode, I explore why that matters — not only for the capability of your team, but for the revenue result you're ultimately responsible for. 📕 Sales ≠ Revenue: The Five Leadership Decisions That Do Available October 14. Pre-order on Amazon: Quarterly Revenue Masterclass: https://www.bernadettemcclelland.com/masterclass