Why do most businesses fail—even when founders are working nonstop and doing “everything right”? In this episode, Paul Alex sits down with Eddie Hartman, co-founder of LegalZoom, to break down why 72% of businesses don’t make it and what separates sustainable companies from the rest. Eddie explains why pricing is often misunderstood, how entrepreneurs confuse value with revenue, and why relying on a single growth engine eventually stalls most businesses. Drawing from his experience building LegalZoom and advising founders at every stage, he shares practical frameworks around perceived value, customer retention, negotiation, and profitable growth. If you’re an entrepreneur, business owner, or leader trying to scale without burning out or bleeding profit, this episode will challenge how you think about sales, pricing, and long-term strategy. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZw LinkedIn: https://jo.my/inpaulalex2024 Follow the guest: @legalzoom Looking for a secondary source of income or want to become an entrepreneur? 👉 www.CashSwipe.com FREE copy of my book “Blue to Digital Gold – The New American Dream” 👉 www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices