LevelUp Your Coaching Business

We’re big advocates of everyone getting the rest they need - and that includes us! It’s important to us to not only bring our unique brand of value to every episode, but to feel lit up and excited, in the inspirational “flow.”  

So after this episode, we’ll be taking a summer break from recording the podcast. Over the past year, we’ve spent a lot of intentional time and energy on unlearning hustle-y ways of thinking, and we realized lately we’ve been feeling the effects of being in go-go-go mode. 

This is an important episode to hear, because often we want to take a break or stop doing a certain thing, but we think our business or livelihood will suffer from it. We also want to be perceived as “consistent,” and to keep showing up for our clients. 

What nobody tells you is that consistency is defined by the individual - you. It takes a certain level of self-trust to go against the grain and rest instead of pushing through or forcing yourself through situations that probably aren’t serving you. 

Also: rest and continuing to show up are not mutually exclusive!

So give us a listen and reflect on how rest could look for you in your life and business. And we’ll see you in the fall! 

When you’re a goal-setter, it’s really easy to think life will completely change for the better once you reach said goal. 

You’ll think you’ve arrived:

• When you're consistently booking consults
  
  
• When you get fully booked
  
  
• When you hit your launch goal
  
  
• When you assemble a great business management team

But more often what actually happens is not the utopia you imagined. You achieve the goal, or “arrive,” and it doesn’t feel like enough. You don’t have gratitude for where you are or what you’ve done, you move the goal post out again, and you keep striving and chasing the next achievement thinking relief is just around the corner.

What are you making it mean to have this goal? What do you think you’re going to get that you don’t already have?

Today we’re talking about creating feelings ahead of time, building belief in your intentions, and recognizing when we’re hanging all our hopes on an arrival fallacy.

At LevelUp Co., we’re often leaned on to write content on behalf of our clients. Whether you’re a new coach or you’ve been in the industry for a while, you already know that writing is a necessary part of marketing your business. Social media captions, email sequences, and media pitches each require specific skillsets to convey your message from a place of strength and value. 

Deciding to write your own content versus bringing on a marketing team to do it is up to you. But regardless of the route you choose to take, there are a few keys we want you to keep in mind to make sure you're writing content that connects. 

In this episode, we’re talking about the importance of:

• Writing what’s on your heart
  
  
• Giving value over trying to convert
  
  
• Storytelling and leaning into specifics
  
  
• Trusting yourself to be the credible authority in your field
  
  
• Remembering the know, like, trust journey
  
  
• Understanding the difference between content writing and copywriting
  
  
• When to use a CTA and when you might not want to (gasp)
  
  

Listen in on our conversation to get simple, effective takeaways that’ll help you hone your writing skills and grow your community. 

We’re almost through the first quarter of the year, and before we even rolled into 2022, Instagram made it abundantly clear that they’d be rolling out another wave of changes to the platform (insert collective sigh here). 

There’s now a customizable home screen, among other things, leaving coaching business owners wondering what that means for the algorithm when your followers have the option to add you (or not) to a Favorites list.

You might also have noticed your Instagram follower reach and engagement plummet around December and struggle to recover.  Engagement and interaction on Facebook (particularly in groups) has also decreased suddenly.

You’re probably wondering “What the heck happened? My content is just as valuable as it was before, but people either A) don’t seem to be seeing it, B) are seeing it but not interacting with it, or C) they ARE seeing and interacting with it, but my follower count and conversions have stalled out.”

Which just leaves the big question: What should you do when you’re being consistent with great content and not seeing a payoff? 

First things first: it’s not you - it’s the platform. So take a deep breath and know you’re not failing or fundamentally flawed when it comes to your social media content.

Secondly, this episode is all about what we at LevelUp Co. are encouraging our clients to do to be as proactive as possible when this situation inevitably arises. We want to make sure that when IG and FB change up their algorithm, you’re not expending all your energy trying to solve things that are outside your control -  all while knowing you have a solid marketing strategy in place to keep you in front of your people.