At LevelUp Co., we’re often leaned on to write content on behalf of our clients. Whether you’re a new coach or you’ve been in the industry for a while, you already know that writing is a necessary part of marketing your business. Social media captions, email sequences, and media pitches each require specific skillsets to convey your message from a place of strength and value. Deciding to write your own content versus bringing on a marketing team to do it is up to you. But regardless of the route you choose to take, there are a few keys we want you to keep in mind to make sure you're writing content that connects. In this episode, we’re talking about the importance of:Writing what’s on your heartGiving value over trying to convertStorytelling and leaning into specificsTrusting yourself to be the credible authority in your fieldRemembering the know, like, trust journeyUnderstanding the difference between content writing and copywritingWhen to use a CTA and when you might not want to (gasp)Listen in on our conversation to get simple, effective takeaways that’ll help you hone your writing skills and grow your community.