The PricePlow Podcast

Mitchell Hooper won his second World’s Strongest Man title in April 2026, and he’s the first professional strongman to join the PricePlow Podcast. He’s also a kinesiologist with a master’s degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician’s reasoning behind them. In Episode #240 of the PricePlow Podcast, Mitchell sits down with Ben and Mike alongside Jim McMahon, founder of Fit Foods and Mutant, who first teased Mitchell’s signature line on Episode #215. Mitchell explains how he eats 6,000 calories a day, why he takes 20g of creatine daily while Mr. Olympia (Nick Walker) skips it entirely, and how he times caffeine across a contest. He also gets candid about drug use in untested strongman, the two-point finish that decided World’s Strongest Man 2026, and his upcoming mental health memoir. Then Jim delivers the news. Mutant’s Stronger Series, a product line built around Mitchell, starts with a “creatine plus” formula Mitchell has been testing for almost two years, and it launches at the Arnold in March 2027. Fair warning: the conversation gets explicit at times. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Mutant news alerts on PricePlow before diving in. https://blog.priceplow.com/podcast/mitchell-hooper-240 Video: Mitchell Hooper on Strongman Fuel and the Stronger Series https://www.youtube.com/watch?v=Hr2HbSnsWw8 Detailed Show Notes: Mitchell Hooper and Jim McMahon of Mutant (0:00) – Introductions (0:30) – From Kinesiology to a Surprise World’s Strongest Man Invite (2:15) – From Australian Powerlifting to Strongman (6:15) – A 3:24 Marathon at 230 Pounds (9:00) – Programming Around Unknown Events (10:45) – The Steinstossen and a Well-Rounded Skill Set (13:30) – Eating 6,000 Calories a Day (16:15) – How Much Protein Does a 330-Pound Strongman Need? (19:15) – Why Alcohol Doesn’t Make the Cut (22:15) – Nick Walker, Creatine, and 20 Grams a Day (25:00) – Creatine Retention, PEDs, and the ATP Argument (29:00) – Mutant Protein and Ben & Jerry’s Vanilla (30:45) – Social Media and Sponsors Are a Business (32:15) – Hooper Adaptive Coaching and Hooper Intelligence (34:30) – Inside the App: Decision Trees and an AI Mitchell (38:00) – Lift Heavy, Be Kind (39:15) – Wearables, Sleep Tracking, and Resting Heart Rate (41:00) – WHOOP Advice vs. Real Life (44:00) – Mitchell’s Mutant Supplement Stack (46:30) – Cycling Down to Paraxanthine Before Contests (47:30) – Dosing Caffeine From the Arnold to World’s Strongest Man (49:45) – Contest-Day Drugs and Nervous System Fatigue (53:00) – When the Nervous System Hits Like a Train (58:15) – The Louis Cyr Trophy and What Winning Costs (1:02:00) – Competing Without the Pressure (1:05:00) – How World’s Strongest Man 2026 Came Down to Two Points (1:09:45) – Injuries, Adrenaline, and the Dinnie Stones (1:13:45) – Parents and Built-In Self-Belief (1:16:15) – The Weakest Man on Earth (1:20:00) – Inside the Stronger Series: Creatine Plus (1:22:15) – Ho… Read more on the PricePlow Blog

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family’s topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it in July 2026. Now Rob is back on SteelFit full-time, and he’s finally making his debut on Episode #239 of the PricePlow Podcast. Mike and Ben dig into SteelFit’s clean-label rebrand, starting with the new Steel Fuel® pre-workout and its one- or two-scoop dosing, plus the reworked Steel Hydrate amino and electrolyte drink. They also cover Rob’s first HYROX race, why “wellness” marketing misses former athletes in their 30s and 40s, third-party testing, a fish oil supply crunch, and how a self-funded brand uses AI to compete. It’s a candid conversation with a founder building his brand around one idea: staying Still Fit. Through Every Season of Life. https://blog.priceplow.com/podcast/rob-kaufman-steelfit-239 Video: Rob Kaufman on SteelFit’s Comeback https://www.youtube.com/watch?v=H1yTgJTB1ww Detailed Show Notes: SteelFit Founder Rob Kaufman Is Still Fit (0:00) – Introductions (0:45) – Growing Up Around Pro Tan (2:15) – From College Hoops to the Family Business (3:30) – Why SteelFit Spun Off from Pro Tan (5:30) – What “Skin Fitness” Means (8:00) – The Clean Rebrand Reaches the Creams (9:15) – How Abs of Steel Works (10:15) – Five Years Building Fungies (12:30) – Still Fit Through Every Season of Life (14:00) – Wellness Is Great, But Where’s the Pump? (16:00) – Hands-On Manufacturing in South Florida (18:15) – Rebuilding the Lineup from the Top Down (20:00) – Why Peak ATP and Nitrosigine (21:30) – Inside the Steel Fuel Formula (23:15) – Training for HYROX in His Thirties (25:15) – Ahead of the Curve with Steel Releaf (28:15) – Early to Mushroom Gummies, Too (29:15) – What Does “Wellness” Even Mean? (31:00) – No Smoke and Mirrors (32:45) – Creapure Across the Creatine Lineup (34:00) – Quality at a Price People Can Afford (36:30) – Steel Hydrate: Aminos Plus Hydration (38:30) – What’s Next for the Lineup (39:45) – The Fish Oil Supply Squeeze (41:30) – Informed Sport and Creatine’s Comeback (43:00) – Breaking Down a HYROX Race (45:15) – The Mental Side of HYROX (47:45) – Can SteelFit Land a HYROX Booth? (49:15) – Topicals for HYROX and Creatine on the Skin (51:30) – Creatine for Kids and Protein on Hold (52:45) – Direct to Consumer, Not TikTok Shop (55:30) – Lessons from Fungies: Inventory and Cash Flow (57:15) – AI Tools for a Self-Funded Brand (59:15) – Execution Over Novel Ideas (1:02:30) – Perfect Shaker and a New SteelFit Logo (1:03:15) – Shredded Steel Gets a Facelift (1:04:30) – Yohimbine, Steel Dreams, and January Launches Where to Follow and Learn More Connect with Rob Kaufman and SteelFit … Read more on the PricePlow Blog

Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies. Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal from his side in Episode #221. This time, Mike and Ben get Nick’s version: why ownership mattered to him, why he checks on Hartman’s stress during his own prep, and how much say he has in the products carrying his name. Those products include a signature VOLUGEN without creatine, a reworked pump capsule, and a Red Velvet Cheesecake PROTEGEN that Hartman reveals mid-episode. Nick also gets refreshingly blunt about his own habits: a pared-down pre-show stack, very little caffeine, no creatine in years, and zero interest (actual hatred) for protein cookies. Then there’s his post-Olympia food run, which you have to hear to believe. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Morphogen Nutrition news alerts before diving in. https://blog.priceplow.com/podcast/mr-olympia-nick-walker-238 Video: Mr. Olympia Nick Walker Joins Morphogen’s Ownership https://www.youtube.com/watch?v=naKbkCCBqzE Detailed Show Notes: Nick Walker and Ben Hartman on Ownership, Signature Products, and Real Food (0:00) – Introductions (2:00) – Health Phase and Four-Day Training (4:30) – “I Love Carbs” (Just Not Sugar) (6:15) – Equity, Not Another Sponsor Check (8:45) – Nick Checks In on Hartman (10:30) – Flavor, Design, and New Labels (13:00) – Signature VOLUGEN and Six-Cap Pump (14:45) – Nick’s Palate: Pineapple, Orange, Mocha… (16:45) – Red Velvet Cheesecake PROTEGEN (18:00) – Not a Stim Guy: The Coffee Story (20:30) – Signature SKUs, Creatine Flavors, and Wholesale (22:45) – Nick’s Creatine Answer and the SKU Math (24:15) – The Olympia Bump and Targeted Merch (27:45) – Family-First, Even in Business (29:15) – Moving to Vegas, Staying on Plan (31:45) – The Post-Olympia Food Run (34:15) – Nick’s Pre-Show Supplement Staples (36:15) – PRIME as the Anchor (38:00) – “I Have Receipts” (41:15) – No Protein Cookies, Ever (43:00) – Why PROTEGEN Isn’t Commodity Whey (45:00) – PepForm® Made It Taste Better (47:15) – Peptides: Outcome Before Buzzword (49:30) – Reading the PROTEGEN Label (51:45) – Fewer Scoops and Real-World Feedback (54:45) – Protein Muffins and a Custom Shaker (56:15) – Morphogen’s First Arnold Booth Where to Follow and Learn More Connect with Nick Walker, Ben Hartman, and Morphogen Nutrition Instagram: Nick Walker (@nick_walker39) Instagram: Ben Hartman (@morphogenben) LinkedIn: Ben Hartman Instagram: @morphogen_nutrition …… Read more on the PricePlow Blog

Jason Mancuso built Musclesport‘s name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer. CreaM’D Rice Outperforms Lean Whey?! Musclesport’s Next Big Play A lot’s changed since that visit. The headline: Jason says CreaM’D Rice now outsells Lean Whey unit for unit, a strange turn for a brand built on protein powder. This episode covers how that happened, Musclesport’s push into savory CreaM’D Rice flavors (bacon, egg, and cheese included, built on real egg protein instead of whATey), the wellness-minded Fiber Lean-AM, the revived Lifted brand’s functional pouches and a possible energy drink, and a candid look at protein pricing, inventory strategy, and what Jason wants Musclesport to become next. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Musclesport alerts before diving in. https://blog.priceplow.com/podcast/musclesport-jason-mancuso-creamd-rice-237 Video: Jason Mancuso and the Musclesport Team on CreaM’D Rice, Savory Flavors, and What’s Next https://www.youtube.com/watch?v=5vWP5KwPYBQ Detailed Show Notes: Jason Mancuso and Rob Oberholzer of Musclesport (0:00) – Jason Mancuso Returns to PricePlow (1:15) – From McDonald’s to the Supp Chef (8:30) – Muscle Milk, Marshmallows, and Lean Charms (11:00) – Brick and Mortar, Then COVID Hits (16:00) – CreaM’D Rice Becomes the Best Seller (18:00) – Storytelling, Community, and Consistent Flavor (31:15) – Why Musclesport Waited on Clear Protein (34:30) – Lean Whey Gourmet and Protein Economics (43:30) – Fewer Flavors, Smarter Inventory (47:45) – Breakfast in a Bag and the Birth of Lifted (54:00) – Savory CreaM’D Rice Gets Weird (1:04:00) – MSG, Fettuccine Alfredo, and Cheeseburger Territory (1:07:15) – Can CreaM’D Rice Reach Mass Retail? (1:10:30) – Fiber, Wellness, and Musclesport Mornings (1:16:30) – An Energy Drink for Lifted? (1:20:00) – The Vanilla White Whale (1:21:45) – Why Jason Won’t Flavor Anyone Else’s Protein (1:27:15) – Protein Bars, RTDs, and What’s Next (1:33:00) – Perfect Shaker and Closing Where to Follow and Learn More Connect with Jason, Rob, and Musclesport Jason Mancuso on LinkedIn Jason Mancuso (The Supp Chef) on Instagram: @suppchefofficial_ Rob “Franky” Oberholzer on LinkedIn Musclesport on Instagram: @musclesportusa Musclesport on PricePlow – Sign up for news alerts Resources Mentioned Epi… Read more on the PricePlow Blog

Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It’s Kris’s first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current chapter when Unmatched co-founder Doug Miller stopped by Episode #219 earlier this year. This wide-ranging conversation covers how Kris and Doug built Unmatched around an all-natural, no-sucralose philosophy, why the line between biohacking and being natural keeps blurring, and how Kris’s own protocol includes stem cell therapy, peptides, EMF mitigation, and regular blood donation. Kris also gives PricePlow its deepest look yet at Unmatched’s upcoming Longevity Bar, 16 months in development, plus previews of a reformulated BH2K, an ElectraShred stick-pack launch, and the new Unmatched University education platform. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Unmatched Supps alerts before diving in! https://blog.priceplow.com/podcast/kris-gethin-biohacking-236 Video: Biohacking, Peptides, and the Longevity Bar with Kris Gethin https://www.youtube.com/watch?v=EMiOysYRcwA Detailed Show Notes: Kris Gethin on Unmatched Supps, Longevity, and Biohacking (0:00) – Introductions (1:30) – How Unmatched Supps Came Together with Doug Miller (5:30) – Redefining “Natural” in the Age of Biohacking (9:00) – Trial, Error, and How Kris Found Biohacking (12:15) – Updating the Training Approach: From Low Reps to High Volume (14:30) – What Kris Would Tell His 30-Year-Old Self (17:00) – Stem Cells, Surgery-Free Recovery, and CPI (20:30) – Scaling Academies and Trainer Education in India (23:15) – Inside Kris’s Current Peptide Protocol (26:00) – Biological Age, HRV, and the Limits of Quantified Self (31:00) – Heavy Metals, the Gold Tooth Story, and an Overlooked Toxic Load (36:30) – Turning Off Wi-Fi at Night and the EMF Research Ahead (42:15) – Blood Donation, EBO2, and a Preview of the Ultimate Wellness Conference (47:00) – 16 Months in the Making: The Longevity Bar (54:15) – Why Unmatched Will Never Use Sucralose (1:00:00) – The EMF-Blocking Fanny Pack and Other Travel Must-Haves (1:03:00) – Minimum Viable Biohacking: Sauna, Light, and Grounding (1:09:15) – From Lifting to Iron Man: Building Durability for Endurance Sports (1:13:15) – Injuries, Volume, and Feeling Vindicated (1:20:00) – Swimming Technique and the VASA Trainer (1:25:15) – Navigating Social Media Bans in the Peptide Space (1:26:30) – What’s Next: BH2K, Dissident, and Unmatched University (1:29:30) – Closing Thoughts: The Business Leaders Kris Admires Where to Follow and Learn More Connect with Kris Gethin and Unmatched Supps LinkedIn: Kris Gethin Instagram: @krisgethin …<… Read more on the PricePlow Blog