The PricePlow Podcast

Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies. Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal from his side in Episode #221. This time, Mike and Ben get Nick’s version: why ownership mattered to him, why he checks on Hartman’s stress during his own prep, and how much say he has in the products carrying his name. Those products include a signature VOLUGEN without creatine, a reworked pump capsule, and a Red Velvet Cheesecake PROTEGEN that Hartman reveals mid-episode. Nick also gets refreshingly blunt about his own habits: a pared-down pre-show stack, very little caffeine, no creatine in years, and zero interest (actual hatred) for protein cookies. Then there’s his post-Olympia food run, which you have to hear to believe. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Morphogen Nutrition news alerts before diving in. https://blog.priceplow.com/podcast/mr-olympia-nick-walker-238 Video: Mr. Olympia Nick Walker Joins Morphogen’s Ownership https://www.youtube.com/watch?v=naKbkCCBqzE Detailed Show Notes: Nick Walker and Ben Hartman on Ownership, Signature Products, and Real Food (0:00) – Introductions (2:00) – Health Phase and Four-Day Training (4:30) – “I Love Carbs” (Just Not Sugar) (6:15) – Equity, Not Another Sponsor Check (8:45) – Nick Checks In on Hartman (10:30) – Flavor, Design, and New Labels (13:00) – Signature VOLUGEN and Six-Cap Pump (14:45) – Nick’s Palate: Pineapple, Orange, Mocha… (16:45) – Red Velvet Cheesecake PROTEGEN (18:00) – Not a Stim Guy: The Coffee Story (20:30) – Signature SKUs, Creatine Flavors, and Wholesale (22:45) – Nick’s Creatine Answer and the SKU Math (24:15) – The Olympia Bump and Targeted Merch (27:45) – Family-First, Even in Business (29:15) – Moving to Vegas, Staying on Plan (31:45) – The Post-Olympia Food Run (34:15) – Nick’s Pre-Show Supplement Staples (36:15) – PRIME as the Anchor (38:00) – “I Have Receipts” (41:15) – No Protein Cookies, Ever (43:00) – Why PROTEGEN Isn’t Commodity Whey (45:00) – PepForm® Made It Taste Better (47:15) – Peptides: Outcome Before Buzzword (49:30) – Reading the PROTEGEN Label (51:45) – Fewer Scoops and Real-World Feedback (54:45) – Protein Muffins and a Custom Shaker (56:15) – Morphogen’s First Arnold Booth Where to Follow and Learn More Connect with Nick Walker, Ben Hartman, and Morphogen Nutrition Instagram: Nick Walker (@nick_walker39) Instagram: Ben Hartman (@morphogenben) LinkedIn: Ben Hartman Instagram: @morphogen_nutrition …… Read more on the PricePlow Blog

Jason Mancuso built Musclesport‘s name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer. CreaM’D Rice Outperforms Lean Whey?! Musclesport’s Next Big Play A lot’s changed since that visit. The headline: Jason says CreaM’D Rice now outsells Lean Whey unit for unit, a strange turn for a brand built on protein powder. This episode covers how that happened, Musclesport’s push into savory CreaM’D Rice flavors (bacon, egg, and cheese included, built on real egg protein instead of whATey), the wellness-minded Fiber Lean-AM, the revived Lifted brand’s functional pouches and a possible energy drink, and a candid look at protein pricing, inventory strategy, and what Jason wants Musclesport to become next. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Musclesport alerts before diving in. https://blog.priceplow.com/podcast/musclesport-jason-mancuso-creamd-rice-237 Video: Jason Mancuso and the Musclesport Team on CreaM’D Rice, Savory Flavors, and What’s Next https://www.youtube.com/watch?v=5vWP5KwPYBQ Detailed Show Notes: Jason Mancuso and Rob Oberholzer of Musclesport (0:00) – Jason Mancuso Returns to PricePlow (1:15) – From McDonald’s to the Supp Chef (8:30) – Muscle Milk, Marshmallows, and Lean Charms (11:00) – Brick and Mortar, Then COVID Hits (16:00) – CreaM’D Rice Becomes the Best Seller (18:00) – Storytelling, Community, and Consistent Flavor (31:15) – Why Musclesport Waited on Clear Protein (34:30) – Lean Whey Gourmet and Protein Economics (43:30) – Fewer Flavors, Smarter Inventory (47:45) – Breakfast in a Bag and the Birth of Lifted (54:00) – Savory CreaM’D Rice Gets Weird (1:04:00) – MSG, Fettuccine Alfredo, and Cheeseburger Territory (1:07:15) – Can CreaM’D Rice Reach Mass Retail? (1:10:30) – Fiber, Wellness, and Musclesport Mornings (1:16:30) – An Energy Drink for Lifted? (1:20:00) – The Vanilla White Whale (1:21:45) – Why Jason Won’t Flavor Anyone Else’s Protein (1:27:15) – Protein Bars, RTDs, and What’s Next (1:33:00) – Perfect Shaker and Closing Where to Follow and Learn More Connect with Jason, Rob, and Musclesport Jason Mancuso on LinkedIn Jason Mancuso (The Supp Chef) on Instagram: @suppchefofficial_ Rob “Franky” Oberholzer on LinkedIn Musclesport on Instagram: @musclesportusa Musclesport on PricePlow – Sign up for news alerts Resources Mentioned Epi… Read more on the PricePlow Blog

Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It’s Kris’s first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current chapter when Unmatched co-founder Doug Miller stopped by Episode #219 earlier this year. This wide-ranging conversation covers how Kris and Doug built Unmatched around an all-natural, no-sucralose philosophy, why the line between biohacking and being natural keeps blurring, and how Kris’s own protocol includes stem cell therapy, peptides, EMF mitigation, and regular blood donation. Kris also gives PricePlow its deepest look yet at Unmatched’s upcoming Longevity Bar, 16 months in development, plus previews of a reformulated BH2K, an ElectraShred stick-pack launch, and the new Unmatched University education platform. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Unmatched Supps alerts before diving in! https://blog.priceplow.com/podcast/kris-gethin-biohacking-236 Video: Biohacking, Peptides, and the Longevity Bar with Kris Gethin https://www.youtube.com/watch?v=EMiOysYRcwA Detailed Show Notes: Kris Gethin on Unmatched Supps, Longevity, and Biohacking (0:00) – Introductions (1:30) – How Unmatched Supps Came Together with Doug Miller (5:30) – Redefining “Natural” in the Age of Biohacking (9:00) – Trial, Error, and How Kris Found Biohacking (12:15) – Updating the Training Approach: From Low Reps to High Volume (14:30) – What Kris Would Tell His 30-Year-Old Self (17:00) – Stem Cells, Surgery-Free Recovery, and CPI (20:30) – Scaling Academies and Trainer Education in India (23:15) – Inside Kris’s Current Peptide Protocol (26:00) – Biological Age, HRV, and the Limits of Quantified Self (31:00) – Heavy Metals, the Gold Tooth Story, and an Overlooked Toxic Load (36:30) – Turning Off Wi-Fi at Night and the EMF Research Ahead (42:15) – Blood Donation, EBO2, and a Preview of the Ultimate Wellness Conference (47:00) – 16 Months in the Making: The Longevity Bar (54:15) – Why Unmatched Will Never Use Sucralose (1:00:00) – The EMF-Blocking Fanny Pack and Other Travel Must-Haves (1:03:00) – Minimum Viable Biohacking: Sauna, Light, and Grounding (1:09:15) – From Lifting to Iron Man: Building Durability for Endurance Sports (1:13:15) – Injuries, Volume, and Feeling Vindicated (1:20:00) – Swimming Technique and the VASA Trainer (1:25:15) – Navigating Social Media Bans in the Peptide Space (1:26:30) – What’s Next: BH2K, Dissident, and Unmatched University (1:29:30) – Closing Thoughts: The Business Leaders Kris Admires Where to Follow and Learn More Connect with Kris Gethin and Unmatched Supps LinkedIn: Kris Gethin Instagram: @krisgethin …<… Read more on the PricePlow Blog

Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company’s biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent company of MuscleTech and Hydroxycut. Raza spent 20 years building Iovate’s R&D engine before taking the top job in June 2026, and he brings that formulator’s mindset straight into unveiling Hydroxycut GLP-1 Elite Shred, a stimulant-light fat burner built around an exclusive ingredient called TheoLim® that Iovate already proved out inside MuscleTech’s own Peptide Series. Joining Mike and Ben is Joey Savage, founder and president of the Future Nutra Foundation, who brings sharp questions of his own about stacking supplements with GLP-1 drugs. The episode also covers Muscle Peptide 185’s move into Walmart, CellTech’s TikTok-driven second life, and the regulatory tightrope Hydroxycut now walks. Subscribe to the PricePlow Podcast on your favorite platform and sign up for MuscleTech and Hydroxycut news alerts before diving in. https://blog.priceplow.com/podcast/raza-bashir-hydroxycut-glp-235 Video: Iovate’s New CEO Unveils Hydroxycut GLP-1 Elite Shred https://www.youtube.com/watch?v=7jtqKOENWg0 Detailed Show Notes: Raza Bashir Unveils Hydroxycut GLP-1 Elite Shred (0:00) – Introductions (0:45) – From Head of R&D to CEO: A 20-Year Path (4:30) – Becoming CEO: Global Compliance and a 90-Day Plan (11:00) – Muscle Peptide 185: MuscleTech’s Peptide Platform Takes Root (15:15) – CellTech’s Viral TikTok Resurgence (19:15) – Inside MuscleTech’s Hands-On TikTok Strategy (21:45) – Unveiling Hydroxycut GLP-1 Elite Shred (27:45) – Learning From Berberine’s “Nature’s Ozempic” Era (32:15) – Could You Stack It With a GLP-1 Drug? (37:00) – Go-To-Market: DTC First, No Exclusive Retailer (42:00) – A Shrinking Category Finding New Life Online (47:30) – How GLP-1 Drugs Reshaped Supplement Safety Perceptions (52:45) – Timing a Fat Burner Launch Around Bulking Season (54:30) – Creatine Peptide 447 and the Theanine Story (1:01:30) – What’s Next: More Peptides, Walmart, and a Callback to Episode 123 (1:04:45) – Closing Thoughts Where to Follow and Learn More Connect with Raza Bashir and Iovate LinkedIn: Raza Bashir LinkedIn: Iovate Health Sciences Instagram: @muscletech Instagram: @hydroxycut MuscleTech.com Future Nutra Foundation – Joey Savage’s nonprofit and organizer of the Future Nutra Innovation Summit MuscleTech on PricePlow – Sign up for news alerts Hydroxycut on PricePlow – Sign up for news alerts Resource… Read more on the PricePlow Blog

Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the founder, chairman, and CEO of Natural Alternatives International (NAI) (the company behind CarnoSyn® Beta-Alanine) for an update on where NAI’s research has gone since Mark’s last appearance on the show. Get Ready for Tingle-Free Beta-Alanine with CarnoSyn® 4X and TriBsyn® The headline is CarnoSyn® 4X, a liposomal beta-alanine engineered for 4x the bioavailability of the standard ingredient, meaning an 800mg dose can deliver the equivalent of a 3.2g loading dose without the paresthesia (tingling) that turns off a huge share of potential users. NAI also markets this technology under a second brand name, TriBsyn®, aimed at the wellness and healthy-aging market rather than sports nutrition. Mark and Mike also dig into why beta-alanine matters more than ever in the GLP-1 era, where rapid weight loss often comes with unwanted muscle loss. As Mike digs in, he realizes that there are dozens of benefits to increased carnosine stores, but in sports nutrition, we only concern ourselves with just one. This ingredient goes a lot further than we give it credit for, and Mark is ready to take it to the next level through NAI’s platform. Subscribe to the PricePlow Podcast on your favorite platform and sign up for NAI alerts before diving in. https://blog.priceplow.com/podcast/mark-ledoux-carnosyn-tribsyn-234 Video: CarnoSyn® 4X, TriBsyn®, and Beta-Alanine’s Next Chapter https://www.youtube.com/watch?v=ZJxPj7i5T5c Detailed Show Notes: Mark LeDoux of Natural Alternatives International (NAI) (0:00) – Introductions (2:45) – GLP-1 Drugs and Muscle Loss (7:15) – CarnoSyn® 4X: No More Tingles (11:45) – TriBsyn®: One Technology, Two Names (14:15) – Clinical Proof: From Chicken Soup to Nursing Homes (18:00) – Brain Health and Cellular Cleanup (20:30) – Mark’s Take on Food Quality (27:30) – Policing Industry Fraud (38:00) – What’s Next: Sarcopenia and Longevity (46:00) – Carnosine’s Hidden Benefits (56:15) – Real-World Proof: FeelGood Company’s Creatine+ (1:04:15) – Cognitive Health and the Stacking Case (1:12:45) – Regulatory Wins and Staying Engaged (1:18:30) – Connecting with Mark and a Final Story Where to Follow and Learn More Connect with Mark LeDoux and Natural Alternatives International LinkedIn: Mark LeDoux LinkedIn: Natural Alternatives International Instagram: @carnosyn Natural Alternatives International on PricePlow – Sign up for news alerts Resources Mentioned Previous Episode: NPA DC Fly-In Day 2024 (Episode #139) TriBsyn®: Official Site CarnoSyn&Acir… Read more on the PricePlow Blog