#240: Mitchell Hooper: World's Strongest Man Tells All

Mitchell Hooper won his second World’s Strongest Man title in April 2026, and he’s the first professional strongman to join the PricePlow Podcast. He’s also a kinesiologist with a master’s degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician’s reasoning behind them. In Episode #240 of the PricePlow Podcast, Mitchell sits down with Ben and Mike alongside Jim McMahon, founder of Fit Foods and Mutant, who first teased Mitchell’s signature line on Episode #215. Mitchell explains how he eats 6,000 calories a day, why he takes 20g of creatine daily while Mr. Olympia (Nick Walker) skips it entirely, and how he times caffeine across a contest. He also gets candid about drug use in untested strongman, the two-point finish that decided World’s Strongest Man 2026, and his upcoming mental health memoir. Then Jim delivers the news. Mutant’s Stronger Series, a product line built around Mitchell, starts with a “creatine plus” formula Mitchell has been testing for almost two years, and it launches at the Arnold in March 2027. Fair warning: the conversation gets explicit at times. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Mutant news alerts on PricePlow before diving in. https://blog.priceplow.com/podcast/mitchell-hooper-240 Video: Mitchell Hooper on Strongman Fuel and the Stronger Series https://www.youtube.com/watch?v=Hr2HbSnsWw8 Detailed Show Notes: Mitchell Hooper and Jim McMahon of Mutant (0:00) – Introductions (0:30) – From Kinesiology to a Surprise World’s Strongest Man Invite (2:15) – From Australian Powerlifting to Strongman (6:15) – A 3:24 Marathon at 230 Pounds (9:00) – Programming Around Unknown Events (10:45) – The Steinstossen and a Well-Rounded Skill Set (13:30) – Eating 6,000 Calories a Day (16:15) – How Much Protein Does a 330-Pound Strongman Need? (19:15) – Why Alcohol Doesn’t Make the Cut (22:15) – Nick Walker, Creatine, and 20 Grams a Day (25:00) – Creatine Retention, PEDs, and the ATP Argument (29:00) – Mutant Protein and Ben & Jerry’s Vanilla (30:45) – Social Media and Sponsors Are a Business (32:15) – Hooper Adaptive Coaching and Hooper Intelligence (34:30) – Inside the App: Decision Trees and an AI Mitchell (38:00) – Lift Heavy, Be Kind (39:15) – Wearables, Sleep Tracking, and Resting Heart Rate (41:00) – WHOOP Advice vs. Real Life (44:00) – Mitchell’s Mutant Supplement Stack (46:30) – Cycling Down to Paraxanthine Before Contests (47:30) – Dosing Caffeine From the Arnold to World’s Strongest Man (49:45) – Contest-Day Drugs and Nervous System Fatigue (53:00) – When the Nervous System Hits Like a Train (58:15) – The Louis Cyr Trophy and What Winning Costs (1:02:00) – Competing Without the Pressure (1:05:00) – How World’s Strongest Man 2026 Came Down to Two Points (1:09:45) – Injuries, Adrenaline, and the Dinnie Stones (1:13:45) – Parents and Built-In Self-Belief (1:16:15) – The Weakest Man on Earth (1:20:00) – Inside the Stronger Series: Creatine Plus (1:22:15) – Ho… Read more on the PricePlow Blog