The Restaurant Coach Podcast
The Restaurant Coach Podcast

The Restaurant Coach Podcast

Donald Burns

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Episodes

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Get cutting edge tools, techniques, tips and straight talk from the world’s leading restaurant coach. Donald Burns is know for unique programs and methods that create dramatic results for his clients. When restaurant owners or chefs need change and success they call The Restaurant Coach. Are you ready to take your business and life to the next level?

Recent Episodes

Episode 181 – Leadership Is a System with Jarred Patterson
JAN 30, 2026
Episode 181 – Leadership Is a System with Jarred Patterson
<h2 data-start="303" data-end="334"><strong data-start="306" data-end="332">Leadership Is a System</strong></h2> <h3 data-start="335" data-end="434">With <strong data-start="344" data-end="385"><span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Jarred Patterson</span></span></strong>, COO — <strong data-start="393" data-end="434"><span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">New South Restaurant Group</span></span></strong></h3> <p data-start="436" data-end="499">Most restaurant owners think leadership is a personality trait.</p> <p data-start="501" data-end="572">Something you’re born with.<br data-start="528" data-end="531" />Something you either “have” or you don’t.</p> <p data-start="574" data-end="632">That belief is exactly why so many restaurants stay stuck.</p> <p data-start="634" data-end="788">In <strong data-start="637" data-end="684">Episode 181 of The Restaurant Coach Podcast</strong>, I sit down with <strong data-start="702" data-end="722">Jarred Patterson</strong>, COO of New South Restaurant Group, to break that myth wide open.</p> <p data-start="790" data-end="880">Because leadership isn’t luck.<br data-start="820" data-end="823" />It isn’t charisma.<br data-start="841" data-end="844" />And it definitely isn’t title-based.</p> <p data-start="882" data-end="909"><strong data-start="882" data-end="909">Leadership is a system.</strong></p> <p data-start="911" data-end="974">And when that system is built correctly, it changes everything.</p> <h3 data-start="981" data-end="1034">From General Manager to COO — Built, Not Promoted</h3> <p data-start="1036" data-end="1103">Jarred didn’t come into New South Restaurant Group as an executive.</p> <p data-start="1105" data-end="1157">He started as a <strong data-start="1121" data-end="1140">General Manager</strong> at one location.</p> <p data-start="1159" data-end="1250">What changed wasn’t opportunity.<br data-start="1191" data-end="1194" />What changed was <strong data-start="1211" data-end="1249">identity, structure, and execution</strong>.</p> <p data-start="1252" data-end="1381">Through the implementation of the <strong data-start="1286" data-end="1300">TRC Method</strong>, Jarred didn’t just “move up.”<br data-start="1331" data-end="1334" />He <strong data-start="1337" data-end="1350">grew into</strong> the role of enterprise leader.</p> <p data-start="1383" data-end="1414">This episode walks through how:</p> <ul data-start="1416" data-end="1698"> <li data-start="1416" data-end="1468"> <p data-start="1418" data-end="1468">Leadership standards were clarified and enforced</p> </li> <li data-start="1469" data-end="1539"> <p data-start="1471" data-end="1539">Culture stopped being a slogan and became a daily operating system</p> </li> <li data-start="1540" data-end="1573"> <p data-start="1542" data-end="1573">Accountability replaced chaos</p> </li> <li data-start="1574" data-end="1620"> <p data-start="1576" data-end="1620">Managers were developed instead of babysat</p> </li> <li data-start="1621" data-end="1698"> <p data-start="1623" data-end="1698">And how that shift produced <strong data-start="1651" data-end="1698">the most profitable year in company history</strong></p> </li> </ul> <p data-start="1700" data-end="1813">Not by working harder.<br data-start="1722" data-end="1725" />But by building leaders who could think, decide, and execute without constant oversight.</p> <h3 data-start="1820" data-end="1863">Culture Isn’t a Vibe — It’s a Framework</h3> <p data-start="1865" data-end="1917">One of the biggest takeaways from this conversation:</p> <blockquote data-start="1919" data-end="2012"> <p data-start="1921" data-end="2012"><strong data-start="1921" data-end="2012">Culture doesn’t improve because you talk about it.<br data-start="1973" data-end="1976" />It improves because you design it.</strong></p> </blockquote> <p data-start="2014" data-end="2133">Jarred shares how New South moved away from reactive management and into <strong data-start="2087" data-end="2125">intentional leadership development</strong>, where:</p> <ul data-start="2135" data-end="2310"> <li data-start="2135" data-end="2162"> <p data-start="2137" data-end="2162">Expectations were clear</p> </li> <li data-start="2163" data-end="2196"> <p data-start="2165" data-end="2196">Standards were non-negotiable</p> </li> <li data-start="2197" data-end="2257"> <p data-start="2199" data-end="2257">Leaders were trained to lead people, not just run shifts</p> </li> <li data-start="2258" data-end="2310"> <p data-start="2260" data-end="2310">And results were tracked, reviewed, and reinforced</p> </li> </ul> <p data-start="2312" data-end="2413">When leadership became <strong data-start="2335" data-end="2349">systemized</strong>, culture followed.<br data-start="2368" data-end="2371" />When culture aligned, <strong data-start="2393" data-end="2412">profit followed</strong>.</p> <h3 data-start="2420" data-end="2465">Why Most Restaurants Never Make This Leap</h3> <p data-start="2467" data-end="2525">Most operators stay trapped at the location level because:</p> <ul data-start="2527" data-end="2725"> <li data-start="2527" data-end="2569"> <p data-start="2529" data-end="2569">They confuse effort with effectiveness</p> </li> <li data-start="2570" data-end="2624"> <p data-start="2572" data-end="2624">They promote based on tenure instead of capability</p> </li> <li data-start="2625" data-end="2674"> <p data-start="2627" data-end="2674">They rely on “gut feel” instead of frameworks</p> </li> <li data-start="2675" data-end="2725"> <p data-start="2677" data-end="2725">They never install leadership systems that scale</p> </li> </ul> <p data-start="2727" data-end="2846">This episode exposes why those habits quietly cap growth—and what happens when you finally replace them with structure.</p> <h3 data-start="2853" data-end="2890">What You’ll Learn in This Episode</h3> <p data-start="2892" data-end="2922">In Episode 181, we break down:</p> <ul data-start="2924" data-end="3299"> <li data-start="2924" data-end="2993"> <p data-start="2926" data-end="2993">Why leadership is not a personality trait—but a repeatable system</p> </li> <li data-start="2994" data-end="3063"> <p data-start="2996" data-end="3063">How Jarred transitioned from GM thinking to enterprise leadership</p> </li> <li data-start="3064" data-end="3148"> <p data-start="3066" data-end="3148">The role the TRC Method played in transforming culture across multiple locations</p> </li> <li data-start="3149" data-end="3215"> <p data-start="3151" data-end="3215">How leadership development directly drove record profitability</p> </li> <li data-start="3216" data-end="3299"> <p data-start="3218" data-end="3299">What restaurant owners must stop doing if they want leaders who can actually lead</p> </li> </ul> <h3 data-start="3306" data-end="3337">This Episode Is For You If…</h3> <ul data-start="3339" data-end="3587"> <li data-start="3339" data-end="3385"> <p data-start="3341" data-end="3385">Your restaurant depends too heavily on you</p> </li> <li data-start="3386" data-end="3423"> <p data-start="3388" data-end="3423">You have managers but not leaders</p> </li> <li data-start="3424" data-end="3465"> <p data-start="3426" data-end="3465">Culture feels inconsistent or fragile</p> </li> <li data-start="3466" data-end="3527"> <p data-start="3468" data-end="3527">Profitability improves only when you personally intervene</p> </li> <li data-start="3528" data-end="3587"> <p data-start="3530" data-end="3587">You want to scale without losing your soul—or your sanity</p> </li> </ul> <h3 data-start="3594" data-end="3611">Final Thoughts</h3> <p data-start="3613" data-end="3683">If leadership were just talent, Jarred’s story wouldn’t be repeatable.</p> <p data-start="3685" data-end="3695">But it is.</p> <p data-start="3697" data-end="3747">Because leadership isn’t magic.<br data-start="3728" data-end="3731" />It’s <strong data-start="3736" data-end="3746">method</strong>.</p> <p data-start="3749" data-end="3816">And when you build the system, the results take care of themselves.</p> <h3 data-start="212" data-end="264">Ready to Build Leadership That Runs Without You?</h3> <p data-start="266" data-end="314">If this episode made one thing clear, it’s this:</p> <p data-start="316" data-end="371">You don’t need to work harder.<br data-start="346" data-end="349" />You need a <strong data-start="360" data-end="370">system</strong>.</p> <p data-start="373" data-end="525">If you want to learn how you can deploy <strong data-start="413" data-end="430">my TRC Method</strong> inside your restaurant—to build real leaders, engineer culture, and create predictable profit—</p> <p data-start="527" data-end="594"><strong data-start="527" data-end="560">Go watch my FREE training at:</strong><br data-start="560" data-end="563" /><strong data-start="563" data-end="594"><a class="decorated-link" href="http://www.GrowMyRestaurantNOW.com" target="_new" rel="noopener" data-start="565" data-end="592">www.GrowMyRestaurantNOW.com</a></strong></p> <p data-start="596" data-end="714">This is where you stop guessing and start building a restaurant that actually works <strong data-start="682" data-end="693">for you</strong>, not because of you.</p>
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57 MIN
Episode 180 – Why Systems Beat Passion Every Time with Nick Mattia
JAN 13, 2026
Episode 180 – Why Systems Beat Passion Every Time with Nick Mattia
<p data-start="127" data-end="427">In <strong data-start="130" data-end="177">Episode 180 of The Restaurant Coach Podcast</strong>, I sit down with <strong data-start="195" data-end="236"><span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Nick Mattia</span></span></strong>, the founder and owner of <a href="https://readystrongmeals.com/"><strong data-start="263" data-end="304"><span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Ready Strong Meals</span></span></strong>,</a> for a raw, honest conversation about what really happens when ambition meets reality in the restaurant and food business.</p> <p data-start="429" data-end="538">Nick didn’t come into the industry clueless.<br data-start="473" data-end="476" />He came in with <strong data-start="492" data-end="505">knowledge</strong>, confidence, and a clear vision.</p> <p data-start="540" data-end="581">And that’s exactly what almost broke him.</p> <h3 data-start="583" data-end="628">When “Knowing Enough” Becomes Dangerous</h3> <p data-start="629" data-end="822">Like many driven operators, Nick believed that having some experience and surface-level understanding of how the industry works would be enough to win.<br data-start="780" data-end="783" />Instead, it nearly cost him everything.</p> <p data-start="824" data-end="1021">What Nick learned the hard way—and shares openly in this episode—is that <strong data-start="897" data-end="1020">the wrong knowledge, applied without structure, systems, and accountability, is more dangerous than no knowledge at all</strong>.</p> <p data-start="1023" data-end="1155">Good intentions don’t fix broken systems.<br data-start="1064" data-end="1067" />Hard work doesn’t replace clarity.<br data-start="1101" data-end="1104" />And passion doesn’t protect you from bad decisions.</p> <h3 data-start="1157" data-end="1180">The Turning Point</h3> <p data-start="1181" data-end="1243">Nick reached a moment every serious operator eventually faces:</p> <p data-start="1245" data-end="1322">Keep grinding blindly…<br data-start="1267" data-end="1270" />Or step back and rebuild the business the right way.</p> <p data-start="1324" data-end="1398">That’s when he committed to the <strong data-start="1356" data-end="1397"><span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">TRC Method</span></span></strong>.</p> <p data-start="1400" data-end="1461">Not for motivation.<br data-start="1419" data-end="1422" />Not for hype.<br data-start="1435" data-end="1438" />But for <strong data-start="1446" data-end="1460">frameworks</strong>.</p> <h3 data-start="1463" data-end="1506">How the TRC Method Changed Everything</h3> <p data-start="1507" data-end="1619">In this episode, Nick breaks down how applying structured frameworks—rather than chasing tactics—allowed him to:</p> <ul data-start="1621" data-end="1956"> <li data-start="1621" data-end="1679"> <p data-start="1623" data-end="1679">Identify where his business was actually leaking money</p> </li> <li data-start="1680" data-end="1742"> <p data-start="1682" data-end="1742">Replace emotional decision-making with disciplined systems</p> </li> <li data-start="1743" data-end="1805"> <p data-start="1745" data-end="1805">Build operational clarity instead of constant firefighting</p> </li> <li data-start="1806" data-end="1869"> <p data-start="1808" data-end="1869">Shift from “owner-operator chaos” to intentional leadership</p> </li> <li data-start="1870" data-end="1956"> <p data-start="1872" data-end="1956">Turn Ready Strong Meals from survival mode into a controllable, scalable operation</p> </li> </ul> <p data-start="1958" data-end="2042">This wasn’t a quick fix.<br data-start="1982" data-end="1985" />It was a <strong data-start="1994" data-end="2041">rebuild of thinking, process, and execution</strong>.</p> <h3 data-start="2044" data-end="2068">Why Systems Beat Passion Every Time</h3> <p data-start="2069" data-end="2133">This conversation is exactly what <em data-start="2103" data-end="2123">The TRC Method</em> is about.</p> <p data-start="2135" data-end="2233">Two operators telling the truth.<br data-start="2167" data-end="2170" />No ego.<br data-start="2177" data-end="2180" />No shortcuts.<br data-start="2193" data-end="2196" />Just lessons forged through pressure.</p> <p data-start="2235" data-end="2402">Nick’s story is proof that transformation doesn’t come from learning more—it comes from learning <strong data-start="2332" data-end="2357">what actually matters</strong>, then having the discipline to implement it.</p> <h3 data-start="2404" data-end="2433">Who This Episode Is For</h3> <p data-start="2434" data-end="2509">If you’re a restaurant owner, meal prep operator, or food entrepreneur who:</p> <ul data-start="2511" data-end="2733"> <li data-start="2511" data-end="2550"> <p data-start="2513" data-end="2550">Feels stuck despite working nonstop</p> </li> <li data-start="2551" data-end="2600"> <p data-start="2553" data-end="2600">Has “tried everything” but still feels behind</p> </li> <li data-start="2601" data-end="2668"> <p data-start="2603" data-end="2668">Knows something needs to change but doesn’t know where to start</p> </li> <li data-start="2669" data-end="2733"> <p data-start="2671" data-end="2733">Is ready to stop guessing and start operating with intention</p> </li> </ul> <p data-start="2735" data-end="2762">This episode will hit home.</p> <p data-start="2764" data-end="2907"><strong data-start="2767" data-end="2830">Listen to Episode 180 – Why Systems Beat Passion Every Time with Nick Mattia</strong><br data-start="2830" data-end="2833" />And if Nick’s story sounds uncomfortably familiar, that’s not an accident.</p> <p data-start="2909" data-end="2928" data-is-last-node="" data-is-only-node=""><em><strong>That’s your signal.</strong></em></p> <p data-start="2909" data-end="2928" data-is-last-node="" data-is-only-node=""><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> If you want to see these kinds of results in your own restaurant, book a <strong>TRC Method Strategy Call</strong> <strong>(for FREE)</strong> with me personally at <a class="decorated-link" href="http://www.GrowMyRestaurantNOW.com" target="_new" rel="noopener" data-start="1184" data-end="1247"><strong>www.GrowMyRestaurantNOW.com</strong></a></p>
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58 MIN
Episode 179 – From Surviving to Thriving with Madison Bree
DEC 31, 2025
Episode 179 – From Surviving to Thriving with Madison Bree
<p data-start="63" data-end="129"><strong>What happens when you refuse to let a good restaurant quietly die?</strong></p> <p data-start="131" data-end="387">In this episode of <em data-start="150" data-end="180">The Restaurant Coach Podcast</em>, Donald Burns sits down with <strong data-start="210" data-end="226">Madison Bree</strong>, a first-time restaurant owner who took a massive leap of faith by buying an existing restaurant in Michigan that still had a name… but was slowly bleeding out.</p> <p data-start="389" data-end="492">The restaurant was <strong data-start="408" data-end="419">Kathy’s 126</strong>.<br data-start="420" data-end="423" />The reputation was there.<br data-start="448" data-end="451" />The energy, systems, and vision were not.</p> <p data-start="494" data-end="860">Instead of trying to “save” a dying brand, Bree made the bold decision to <strong data-start="571" data-end="605">rebuild it from the inside out</strong>. She rebranded the concept into <strong data-start="638" data-end="659">Madison’s on Main</strong>, reopened with clarity, structure, and standards—and the results speak for themselves. The restaurant has taken off since reopening, proving that survival is optional when leadership finally steps up.</p> <p data-start="862" data-end="899">In this conversation, Bree shares:</p> <ul data-start="900" data-end="1276"> <li data-start="900" data-end="968"> <p data-start="902" data-end="968">What it’s really like buying an existing restaurant with baggage</p> </li> <li data-start="969" data-end="1017"> <p data-start="971" data-end="1017">Why rebranding was non-negotiable for growth</p> </li> <li data-start="1018" data-end="1080"> <p data-start="1020" data-end="1080">The mindset shifts required to move from operator to owner</p> </li> <li data-start="1081" data-end="1183"> <p data-start="1083" data-end="1183">How working with a coach fast-tracked her progress and eliminated years of painful trial and error</p> </li> <li data-start="1184" data-end="1276"> <p data-start="1186" data-end="1276">How the TRC Method helped her build structure, confidence, and momentum instead of chaos</p> </li> </ul> <p data-start="1278" data-end="1312">This episode is a must-listen for:</p> <ul data-start="1313" data-end="1538"> <li data-start="1313" data-end="1385"> <p data-start="1315" data-end="1385">Aspiring restaurant owners thinking about buying an existing concept</p> </li> <li data-start="1386" data-end="1464"> <p data-start="1388" data-end="1464">Owners stuck “keeping it alive” instead of building something that thrives</p> </li> <li data-start="1465" data-end="1538"> <p data-start="1467" data-end="1538">Anyone who wants proof that coaching isn’t a cost—it’s a <strong data-start="1524" data-end="1536">shortcut</strong></p> </li> </ul> <p data-start="1540" data-end="1680">Bree’s story is a reminder that thriving isn’t about luck.<br data-start="1601" data-end="1604" />It’s about standards, leadership, and having the right guide in your corner.</p> <p data-start="1682" data-end="1798" data-is-last-node="" data-is-only-node="">If you’re tired of surviving and ready to build a restaurant that actually works for you—this episode will hit home.</p> <p data-start="1682" data-end="1798" data-is-last-node="" data-is-only-node=""><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> If you want to see these kinds of results in your own restaurant, book a <strong>TRC Method Strategy Call</strong> <strong>(for FREE)</strong> with me personally at <a class="decorated-link" href="http://www.GrowMyRestaurantNOW.com" target="_new" rel="noopener" data-start="1184" data-end="1247"><strong>www.GrowMyRestaurantNOW.com</strong></a></p>
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43 MIN
Episode 178 – Chef Neo vs. The Matrix (with Craig Shelton)
DEC 19, 2025
Episode 178 – Chef Neo vs. The Matrix (with Craig Shelton)
<p data-start="64" data-end="232">What happens when a <strong data-start="84" data-end="118">James Beard Award–winning chef</strong> looks around the modern food industry and realizes the system was never built to serve <strong data-start="206" data-end="231">craft, soul, or truth</strong>?</p> <p data-start="234" data-end="269">This episode is a <strong data-start="252" data-end="268">WAKE-UP CALL</strong>.</p> <p data-start="271" data-end="510">In <em data-start="274" data-end="299">Chef Neo vs. The Matrix</em>, I sit down with legendary Chef <strong data-start="332" data-end="349">Craig Shelton</strong> for a raw, unfiltered conversation about what mass production, scale-at-all-costs, and corporate commercialization have done to the heart of the culinary world.</p> <p data-start="512" data-end="593">This isn’t nostalgia.<br data-start="533" data-end="536" />This isn’t complaining.<br data-start="559" data-end="562" />This is a <strong data-start="572" data-end="592">line in the sand</strong>.</p> <p data-start="595" data-end="806">Craig takes us deep into the moment many chefs silently experience—when the love of food collides with the pressure to standardize, cut corners, chase volume, and surrender creativity for efficiency and margins.</p> <p data-start="808" data-end="833">If you’ve ever felt like:</p> <ul data-start="834" data-end="1093"> <li data-start="834" data-end="886"> <p data-start="836" data-end="886">You’re producing food but losing your <strong data-start="874" data-end="886">identity</strong></p> </li> <li data-start="887" data-end="943"> <p data-start="889" data-end="943">Your restaurant runs, but your <strong data-start="920" data-end="943">soul is suffocating</strong></p> </li> <li data-start="944" data-end="1028"> <p data-start="946" data-end="1028">You didn’t become a chef to serve a system that feels <strong data-start="1000" data-end="1028">hollow and transactional</strong></p> </li> <li data-start="1029" data-end="1093"> <p data-start="1031" data-end="1093">The industry promised freedom… and delivered a <strong data-start="1078" data-end="1093">golden cage</strong></p> </li> </ul> <p data-start="1095" data-end="1119">This episode is for you.</p> <p data-start="1121" data-end="1135">We talk about:</p> <ul data-start="1136" data-end="1481"> <li data-start="1136" data-end="1209"> <p data-start="1138" data-end="1209">The <strong data-start="1142" data-end="1171">Matrix of mass production</strong> and how chefs get trapped inside it</p> </li> <li data-start="1210" data-end="1273"> <p data-start="1212" data-end="1273">Why commercialization quietly erodes creativity and purpose</p> </li> <li data-start="1274" data-end="1337"> <p data-start="1276" data-end="1337">The difference between <em data-start="1299" data-end="1313">scaling food</em> and <em data-start="1318" data-end="1335">scaling meaning</em></p> </li> <li data-start="1338" data-end="1397"> <p data-start="1340" data-end="1397">What it really means to <strong data-start="1364" data-end="1385">take the red pill</strong> as a chef</p> </li> <li data-start="1398" data-end="1481"> <p data-start="1400" data-end="1481">How to reclaim craftsmanship, leadership, and freedom without selling your soul</p> </li> </ul> <p data-start="1483" data-end="1547">This conversation isn’t comfortable—and it’s not supposed to be.</p> <p data-start="1549" data-end="1658">If you’ve felt that quiet inner voice whispering, <em data-start="1599" data-end="1631">“There has to be another way,”</em> consider this your signal.</p> <p data-start="1660" data-end="1794">It’s time for chefs to stop playing a role in someone else’s system.<br data-start="1728" data-end="1731" />It’s time to wake up.<br data-start="1752" data-end="1755" />It’s time to <strong data-start="1768" data-end="1793">be free of the Matrix</strong>.</p> <p data-start="1796" data-end="1875" data-is-last-node="" data-is-only-node=""><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3a7.png" alt="🎧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong data-start="1799" data-end="1875" data-is-last-node="">Press play. Take the red pill. And decide who you’re really cooking for.</strong></p> <p data-start="1796" data-end="1875" data-is-last-node="" data-is-only-node=""><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> If you want to see what the TRC Method can do for your and your restaurant, book a <strong>TRC Method Strategy Call</strong> <strong>(for FREE)</strong> with me personally at <a class="decorated-link" href="http://www.GrowMyRestaurantNOW.com" target="_new" rel="noopener" data-start="1184" data-end="1247"><strong>www.GrowMyRestaurantNOW.com</strong></a></p> <p data-start="1796" data-end="1875" data-is-last-node="" data-is-only-node="">About DB</p> <p data-start="141" data-end="730">Donald Burns is a best-selling author, high-performance restaurant strategist, and founder of <strong data-start="235" data-end="254">The TRC Method<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>, the framework behind some of the most profitable and disciplined independent restaurants in the industry. Known globally as <strong data-start="380" data-end="405">The Restaurant Coach®</strong>, Donald has spent more than four decades in the trenches of hospitality—first as a chef trained by his father, <strong data-start="517" data-end="583">a member of the elite United States Air Force Pararescue Teams</strong>, a restaurant owner, and ultimately as the strategist restaurant leaders call when burnout, chaos, and shrinking margins are no longer acceptable.</p> <p data-start="732" data-end="1184">Donald is the author of multiple influential books, including the <em data-start="798" data-end="821">Your Restaurant Sucks</em> trilogy, <em data-start="831" data-end="858">Savage Restaurant Success</em>, and <em data-start="864" data-end="877">Ingredients</em>, with his forthcoming work <em data-start="905" data-end="922">Restaurantology</em> redefining how leaders think about profit, people, and performance in a low-margin industry. His work challenges the hustle mythology that keeps owners trapped and replaces it with a disciplined, systems-driven approach built on mindset, culture, and execution.</p> <p data-start="1186" data-end="1599">Through his coaching programs, workshops, and live events, Donald has helped thousands of independent restaurant owners reclaim profitability, leadership confidence, and personal freedom—without sacrificing their health, families, or values. His coaching ecosystem spans group masterminds, private advisory, consultant certification, and enterprise-level frameworks used by top operators and industry consultants.</p> <p data-start="1601" data-end="1938">Donald is a strategist trusted by driven founders, high-achievers, and restaurant leaders who are done playing small. Drawing from decades of operational experience, special operations discipline, behavioral psychology, and faith-centered leadership, he is known for delivering uncomfortable truths with clarity, conviction, and results.</p> <p data-start="1940" data-end="2261">Beyond business, Donald is deeply committed to leadership development, spiritual growth, and breaking generational cycles of burnout in hospitality. His mission is simple but uncompromising: <strong data-start="2131" data-end="2261">to liberate independent restaurant owners from self-made prisons and help them build restaurants—and lives—that actually work.</strong></p> <p data-start="2263" data-end="2373">Welcome to <em data-start="2274" data-end="2304">The Restaurant Coach Podcast</em>—where performance meets purpose, and average is no longer an option.</p>
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55 MIN
Episode 177 – From Firefighter Mode to Success Mode with Megan Coignard
DEC 4, 2025
Episode 177 – From Firefighter Mode to Success Mode with Megan Coignard
<p data-start="77" data-end="364">In this episode of <strong data-start="96" data-end="128">The Restaurant Coach Podcast</strong>, I sit down with Megan Coignard, owner of <strong data-start="171" data-end="189">Nicolo’s Pizza</strong> in Lakewood, Colorado—an independent restaurant operator who was once drowning in chaos, burnout, and the never-ending cycle every owner knows too well: <strong data-start="343" data-end="363">firefighter mode</strong>.</p> <p data-start="366" data-end="589">Two years ago, Megan picked up the phone because she had hit a wall. No more ideas. No more bandwidth. No more margin for error. Her restaurant was slipping away, and she knew doing more of the same wasn’t going to save it.</p> <p data-start="591" data-end="638"><em><strong>What happened next is why this episode matters.</strong></em></p> <p data-start="640" data-end="773">Megan made a decision most restaurant owners <em data-start="685" data-end="692">never</em> make:<br data-start="698" data-end="701" />She stopped trying to survive… and committed to learning how to <strong data-start="765" data-end="772">win</strong>.</p> <p data-start="775" data-end="1074">By diving into <strong data-start="790" data-end="809">The TRC Method<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>, Megan rebuilt her restaurant from the inside out. She fixed her systems. She tightened her standards. She reclaimed her culture. She took control of her numbers. She transformed from an exhausted operator into a focused, confident, high-performance restaurateur.</p> <p data-start="1076" data-end="1310">Today, Nicolo’s isn’t just stable—it’s thriving.<br data-start="1124" data-end="1127" /><strong data-start="1127" data-end="1190">Bigger sales. Better team. Stronger brand. Clear direction.</strong><br data-start="1190" data-end="1193" />And Megan is no longer the firefighter running into burning rooms. <strong>She’s the leader building a restaurant that lasts.</strong></p> <p data-start="1312" data-end="1341">In this episode, you’ll hear:</p> <p data-start="1343" data-end="1708">• What pushed Megan to finally ask for help<br data-start="1386" data-end="1389" />• The exact <strong data-start="790" data-end="809">TRC Method<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>tools she used to create fast, measurable change<br data-start="1460" data-end="1463" />• How she broke the cycle of panic, overwhelm, and reactivity<br data-start="1524" data-end="1527" />• What every independent restaurant owner must understand about culture, leadership, and standards<br data-start="1625" data-end="1628" />• Why waiting for “the right time” is the most expensive decision you can make</p> <p data-start="1710" data-end="1865">If you’ve ever felt like your restaurant owns <em data-start="1756" data-end="1761">you</em>, Megan’s story will show you what’s possible when you stop fighting fires… <em>and start building a future.</em></p> <p data-start="1867" data-end="2047" data-is-last-node="" data-is-only-node=""><strong data-start="1867" data-end="2047" data-is-last-node="">Listen now—and discover how one courageous owner turned a struggling pizzeria into a powerful, profitable brand using a proven system that works every single time it’s applied.</strong></p> <p data-start="1867" data-end="2047" data-is-last-node="" data-is-only-node=""><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> If you want to see these kinds of results in your own restaurant, book a <strong>TRC Method Strategy Call</strong> <strong>(for FREE)</strong> with me personally at <a class="decorated-link" href="http://www.GrowMyRestaurantNOW.com" target="_new" rel="noopener" data-start="1184" data-end="1247"><strong>www.GrowMyRestaurantNOW.com</strong></a></p>
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31 MIN