How to Attract the Right Clients as a Personal Stylist

Something I learned over 14 years as a personal stylist is that you can attract someone who looks like your ideal client on paper and still have a frustrating experience working together. I think we underestimate how much influence we have over who hires us and how they show up once we're working together. There are things we do in our own businesses that set the tone for those relationships, sometimes without even realizing it. Your marketing can communicate the values and characteristics you're looking for in a client long before they ever get on a sales call with you. That conversation is another opportunity to establish your expertise and make sure you're both clear about what working together will look like. By the time you're actually styling someone, you've already had several opportunities to set the expectations that can make the experience better for both of you. In this episode of The Six Figure Personal Stylist Podcast, I'm sharing three things you can start doing right away to attract more of the right clients and keep them. I'll walk you through how to use your marketing, sales conversations, and client experience to set clearer expectations, communicate what you value, and help clients become more active partners in the styling process. 1:02 – Two things new and aspiring personal stylists can take from this episode 2:02 – The connection between attracting the right clients and building repeat business 4:49 – Using your marketing to attract clients who share your values and expectations 9:15 – What your styling business marketing needs to communicate to help people decide to hire you 11:59 – An example of using client stories to encourage better communication 15:29 – The characteristics to highlight in your marketing to attract ideal styling clients 23:35 – Screening questions that help you determine whether a potential styling client is a good fit 26:29 – Positioning yourself as the expert during a styling discovery call 27:34 – Assessing whether a client is ready to invest their time and money in personal styling 31:16 – The role of communication and client processes in maintaining great styling relationships 34:16 – Setting realistic expectations for the styling process, especially with virtual clients 36:51 – Establishing communication channels and response times that help clients feel comfortable reaching out 38:06 – Learning from difficult client experiences and improving your business processes Mentioned In How to Attract the Right Clients as a Personal Stylist Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain Learn More About Income Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review