The Sold Out SEO Podcast

If marketing is taking up half your week but you're still struggling to find clients, doing more of it isn't necessarily the answer. In this episode, I explain how to identify what's actually missing from your marketing strategy before adding more tasks to your to-do list. Whether potential clients can't find your business or they're visiting your website without getting in touch, you'll learn how to identify the problem and choose the right next step. We'll cover SEO, website copywriting, referrals, and website-centered marketing, plus five questions to help you understand where your clients come from and what deserves your attention. You'll also learn how to build a marketing system that attracts clients through Google and AI search without spending all day on social media. 🟡 Useful links ➜ Book your free 20-minute Marketing Priority Call: https://tidycal.com/morganeconsulting/free-marketing-priority-call ➜ Explore Sold Out SEO™ Academy: https://morganeconsulting.com/sold-out-seo/ ➜ Read the full blog article: https://morganeconsulting.com/marketing-strategies-small-business-prioritize/ ➜ See how long SEO takes to bring in clients: https://morganeconsulting.com/how-long-does-seo-take-to-work-and-bring-in-clients/ 🟡 CHAPTERS: 00:00 Why Doing More Marketing Isn't the Answer 00:35 Find What's Missing From Your Marketing 01:16 The Two Reasons You're Not Getting Clients 01:46 Five Questions to Ask About Your Marketing 02:33 Choose Marketing Activities That Solve the Problem 02:47 How SEO Helps Potential Clients Find You 03:07 Fix Your Website Copy to Get More Enquiries 03:33 Build a More Predictable Flow of Clients 04:07 Cookie Cutters Don't Belong in Marketing 04:26 Why I Love Website-Centered Marketing 04:53 Build a Website That Keeps Working for You 05:44 Stop Treating Every Marketing Activity as Mandatory 05:59 Three Steps to Prioritize Your Marketing 06:34 Book Your Free Marketing Priority Call 07:01 Build Your Marketing System With Sold Out SEO™ 07:48 Your Next Step Subscribe for more practical advice on SEO, sales copywriting, and website-centered marketing for service providers and practice owners. Thanks for listening, Talk soon, Morgane Sales Copywriter & SEO Strategist for Service Providers & Practice Owners

What if the reason you're struggling with money isn't that you're bad with it, but that traditional financial advice overlooks how people actually behave? In this episode of the Sold Out SEO Podcast, I talk with Ted McLyman, a former financial advisor who walked away from the traditional financial industry after seeing its limitations firsthand. Ted explains why financial advice often fails to translate into real-life behaviour, how emotions and habits shape our spending, and why understanding your relationship with money matters more than simply knowing what you *should* do with it. If you've ever struggled to stick to a budget, wondered why you keep making the same financial mistakes in your personal life or in your business, or felt that conventional money advice wasn't designed for people like you, this conversation offers a different perspective. 🟡 About ted McLyman: Ted spent years as a Registered Investment Advisor before realizing the industry was missing the most important piece of the puzzle: human behavior. Now, as a “Reformed Financial Advisor” and Financial Choice Architect, he helps people master the art of spending smart. His site, tedmclyman.com, is a goldmine of information for anyone looking to change their relationship with money. As Ted says, it’s not about the math—it’s about the behavior. 🟡 Connect with Ted and grab his resources: ➜ Download His “3-Step Guide to Smart Spending.”: https://tedmclyman.com/page/guide-1-subscribe ➜ Book - Confessions of a Reformed Financial Advisor: → https://tedmclyman.com/page/the-book → Amazon: https://www.amazon.com/Confessions-Reformed-Financial-Advisor-Mostly/dp/1965016987/ref=tmm_pap_swatch_0 ➜ Ted’s Website : https://tedmclyman.com/ ➜ YouTube: https://www.youtube.com/@TedMcLyman-Author ➜ LinkedIn: https://www.linkedin.com/in/ted-mclyman/ ➜ Alignable: https://www.alignable.com/spring-hill-tn/ted-mclyman?user=17205254 Thanks for watching, if this resonated, make sure to subscribe and share with a friend who needs to hear this. 🟡 Chapters 00:00 Teasers & Intro 01:50 Why Ted walked away from traditional financial advice 04:47 What he discovered inside the financial industry 06:01 Why managing money starts with managing behaviour 08:10 Why financial literacy is missing from education 11:58 The three things sabotaging your spending 14:44 Why digital payments make spending easier 17:18 How your values and beliefs shape your money habits 20:59 How technology removes the friction from spending 23:23 Why financial jargon keeps people confused 26:34 How to communicate so people actually understand 27:07 Why most spending is emotional and automatic 28:35 Why managing money is like learning to drive 31:26 Ted's five-step Money Behavior System 33:09 Why savers and spenders need different strategies 36:32 The behavioural wealth gap: Are your habits aligned with your goals? 38:41 Why money advice shouldn't come with shame 40:52 What actually determines your financial security? 44:24 Understanding your personal tolerance for risk 47:38 Why you shouldn't copy someone else's financial or business model 49:24 How Ted built a team around his strengths 53:11 What your everyday habits reveal about your money behaviour 54:57 Practical ways to stop overspending 56:35 Ted's simple tip to help you save money 59:14 Where to find Ted and his resources 01:02:58 The one thing about money nobody talks about Talk soon, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners

You don't need to work harder, get more organized, or squeeze another productivity system into your business... In this episode of the Sold Out SEO Podcast, I’m talking with Dortha Hise, founder of Summit to Your Success, about what happens when your business starts depending too heavily on you. We talk about business overwhelm, delegation, automation, nervous system responses, and why it can be so difficult to let go of control, even when you desperately want more time. Dortha explains how she looks at both the business and the human running it, using systems, delegation, thoughtful automation and somatic practices to help business owners create more capacity without simply filling that new space with more work. 🟡 A few words from Dortha: I’m Dortha Hise, founder of Summit to Your Success. I work with established business owners whose businesses are successful, but still depend too heavily on their knowledge, decisions, attention, and involvement. My work brings together strategy, systems, delegation, and thoughtful automation with somatics and nature, so we can look at both the business and the human running it. I help people create more capacity, carry less of the business themselves, and get back to the work and life they actually want to have. Capacity Assessment - Find where your business is eating up your capacity. This free assessment helps you identify where your business is relying too heavily on your knowledge, decisions, attention, systems, or involvement. You'll see where capacity is leaking and get a clearer starting point for what to address first. https://capacity-leak-detect.vibepreview.com/ Field Sessions: Come as you are, from wherever your field happens to be. Field Sessions are 90-minute virtual experiences built around paying attention, grounding, and noticing what's happening beneath the surface. Join from your backyard, a favorite chair, a park, your car, or wherever gives you room to be present. We begin with what's actually here and see what becomes clearer from there. https://go.summittoyoursuccess.com/field-session-free-377633 Want to talk through what’s happening in your body or your business? Book a conversation with me, and we’ll look at what you’re noticing, what you’re carrying, where things feel heavier than they should, and what kind of support would make sense from here. https://link.digitalmentorhub.com/widget/bookings/capacity-strategy-session 🟡 Connect with Dortha: LinkedIn: https://www.linkedin.com/in/dorthahise/ Website: https://summittoyoursuccess.com/ 🟡 CHAPTERS: • 1:54 Why comparing your business to someone else’s can completely distort your expectations • 9:28 The difference between being proactive and constantly reacting to your business • 14:16 Why delegation can be a self-trust issue • 19:04 What to automate first in a service-based business • 19:48 Why your freebie, booking and onboarding systems matter more than you might think • 20:55 The client experience problems that simple automations can prevent • 24:51 What somatics actually means for business owners • 25:35 Why paying attention to your body can give you useful information about your business • 29:14 How to tell the difference between healthy fear and a genuine “this isn’t for me” signal • How getting time back can give you space for the things you actually want to do • Why you don’t necessarily need to fix what you notice immediately Listen to the Sold Out SEO Podcast for conversations about SEO, marketing, visibility, business growth and building a business that doesn’t require you to be online all day to get clients and share with a business friend who needs to hear that. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners

Your website is not a cost but an investment, it can become one of your marketing assets. Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie). 🟡 Listen to the whole episode here: Stop Chasing the Algorithm: How to Build a Website That Works for You ➜ Spotify: ⁠https://open.spotify.com/episode/5kDRs0XdoIkGZqtK0RgtBE?si=2_sLv3HwSyyEedFeUWHd6g⁠ ➜ Apple: ⁠https://podcasts.apple.com/us/podcast/stop-chasing-the-algorithm-how-to-build-a-website/id1788694816?i=1000791063927⁠ ➜ Binge listen to all the episodes here: ⁠https://everydayabapodcast.riverside.com/⁠ 🟡 Get in touch with Paola if you need behavior-science-based OBM consulting: ➜ ⁠www.everydayaba.net⁠ Talk soon, Morgane Sales copywriter & SEO Strategist for service providers and practice owners

You know how to explain what you do when you’re talking to a potential client. So why does your website suddenly sound like everyone else’s? In this episode, I’m talking about why experienced business owners end up filling their websites with vague phrases like “innovative solutions,” “strategic approaches,” and “results-driven services” instead of simply explaining what they actually do. We’ll look at why jargon feels safe, why being specific can feel risky, and why your website is supposed to filter people rather than try to appeal to everyone. I’ll also share a simple test you can use to figure out whether your homepage actually makes sense to someone outside your industry. 🟡 Read the full article to learn more about the strategy I use to write website copy that sells: https://morganeconsulting.com/what-to-write-on-your-website-to-attract-clients-and-sell/ 🟡 Learn more about how Sold Out SEO can help you turn your website into your most reliable client source: https://morganeconsulting.com/sold-out-seo/ 🟡 CHAPTERS: 00:00 Why Your Website Copy Sounds Generic 01:30 Why Jargon Feels Safer 03:23 Why Specificity Makes Your Copy Sell 04:33 The Simple Test for Your Website Copy Thanks for listening, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners