Why your website copy sounds like everyone else’s (and how to change that)

You know how to explain what you do when you’re talking to a potential client. So why does your website suddenly sound like everyone else’s? In this episode, I’m talking about why experienced business owners end up filling their websites with vague phrases like “innovative solutions,” “strategic approaches,” and “results-driven services” instead of simply explaining what they actually do. We’ll look at why jargon feels safe, why being specific can feel risky, and why your website is supposed to filter people rather than try to appeal to everyone. I’ll also share a simple test you can use to figure out whether your homepage actually makes sense to someone outside your industry. 🟡 Read the full article to learn more about the strategy I use to write website copy that sells: https://morganeconsulting.com/what-to-write-on-your-website-to-attract-clients-and-sell/ 🟡 Learn more about how Sold Out SEO can help you turn your website into your most reliable client source: https://morganeconsulting.com/sold-out-seo/ 🟡 CHAPTERS: 00:00 Why Your Website Copy Sounds Generic 01:30 Why Jargon Feels Safer 03:23 Why Specificity Makes Your Copy Sell 04:33 The Simple Test for Your Website Copy Thanks for listening, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners