The Sports Tech Allstars Podcast

In this episode of the Sports Tech AllStars Podcast, we present Joseph Crusoe, Founder and CEO of NurivaTech AI and the public-facing product SportFX.ai. The conversation explores how a serial entrepreneur with no prior sports industry experience built a markerless motion capture platform that delivers 70,000 body tracking points from a standard iPhone, why democratising biomechanical feedback for youth athletes is the core mission, and how SportFX is building toward becoming a full human motion intelligence platform across sports and beyond. Takeaways Most sports performance tools tell you what happened but not why — SportFX answers the question every athlete actually cares about: am I getting better? Traditional motion capture requires expensive hardware and specialist facilities — SportFX delivers equivalent fidelity from an iPhone using proprietary computer vision software The platform tracks over 70,000 data points per frame compared to the 10 to 30 dots used by conventional motion capture systems SportFX launched with baseball because it is already the most analytically advanced sport The platform has over 13,000 active users since launching on the App Store, with a tiered subscription from free to $100 a month Accuracy is a non-negotiable north star — the platform is making decisions that affect athletic careers and long-term physical health The custom LLM Winston learns from every video upload and improves its understanding of each individual athlete over time Golf is the next sport to be added, with multi-sport capability targeted by mid-2027 The platform is already part of the NVIDIA Inception Program To learn more, visit: https://www.sportfx.ai Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 00:30 What Is SportFX and Why Was It Built 02:15 The Golf Simulator Moment That Started It All 05:30 Why Answering “Am I Getting Better?” Is the Core Mission 07:40 Markerless Motion Capture 08:45 Which Sports SportFX Covers Now and What Is Coming 10:00 13,000 Active Users, Tiered Subscriptions and the Democratisation Vision 11:30 How the Platform Learns — Annotation, Archetypes and the Winston LLM 13:28 SportFX Live — Real-Time Analytics Coming Soon 14:37 The Sports Roadmap: Baseball Now, Golf Next, Multi-Sport by 2027 15:29 The $8 Million Round, MLB Investors and Where the Capital Goes 16:16 Why the Platform Was Built for Infinite Scalability 18:20 Human Motion Intelligence Beyond Sports 19:23 Why Sports Performance Tech Is the Gateway to Longevity Tech 20:16 First Time Founding in Sports 21:30 The Responsibility of Being a Steward of Athletic Dreams 23:50 The Next 12 to 18 Months 26:11 Enterprise Partnerships, SportFX Team and Upcoming Announcements 28:32 NVIDIA Inception Program and What It Signals 29:19 Favourite Sporting Moment Stay Connected with SportsTechX Spotify: https://creators.spotify.com/pod/profile/sportstechx/ Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751 LinkedIn: https://www.linkedin.com/company/sportstechx YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Chris, Partner at Ten Squared Capital, a seed to Series A fund investing across the attention economy- media, entertainment, live experiences and sports. The conversation explores why live sports and live events become more valuable as AI floods the world with content, how fandom is one of the most undermonetised assets in sport, and why athletes as individual brands are still massively undervalued relative to the teams they play for. Takeaways The attention economy covers everything competing for your time and money outside of work Live sports become more exclusive and more valuable precisely because AI makes everything else abundant Fandom is severely undermonetised — fans paying twenty dollars a month for Spotify consume hundreds of hours of music and there is a massive willingness-to-pay gap waiting to be unlocked Ten Squared backs infrastructure and platform companies powering the attention economy rather than individual creators or specific IP Tokenization has three genuinely strong use cases in sports: payment rails for direct athlete-to-fan transactions, financing junior sports careers and creator revenue factorization Proof of attendance and digital collectibles done right can reward loyal fans and create meaningful data for teams and athletes The biggest athletes arguably have larger fanbases than the biggest teams NIL legislation is only a few years old — a generation of athletes born into that infrastructure will fundamentally change how sports commerce works Formula One is the best existing example of how to tier fandom across multiple segments and price points To learn more, visit: https://tensquared.com/ Get in touch with Chris at: https://www.linkedin.com/in/christophercheung93/ Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 00:36 From Toronto to LA Investment Banking — How Sports Shaped Chris's Career 02:30 Joining Ten Squared Capital and What the Attention Economy Actually Means 03:59 Why Live Sports Become More Valuable in an AI-Abundant World 06:52 The Challenge of Picking Winners in the Attention Economy 08:05 The Picks and Shovels Approach 10:29 Web Three, Blockchain and What Still Applies to Sports Today 11:58 Three Tokenization Use Cases That Actually Work in Sports 14:27 Proof of Attendance Protocols and Digital Collectibles Done Right 15:26 How Ten Squared Invests 17:09 Portfolio Spotlight 18:25 The Tiering of Fandom 19:44 Formula One as the Best Example of Multi-Tier Fandom 20:31 Formula One's Half a Million Fans at Silverstone 21:33 Athletes as Their Own Brand — The Most Undervalued Asset Class in Sport 23:20 How Technology Has Changed What an Individual Athlete Can Build 24:24 NIL, the Next Generation of Athletes and What Comes Next 25:13 What the Next 12–18 Months Look Like for Ten Squared Capital 26:29 Favourite Sporting Moment Stay Connected with SportsTechX Spotify: https://creators.spotify.com/pod/profile/sportstechx/ Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751 LinkedIn: https://www.linkedin.com/company/sportstechx YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Uday Khanna, Co-Founder of 1406 Park Lane Partners and angel investor in sports tech. The conversation explores how a career in M&A transaction advisory led Uday to co-found an early stage investment syndicate focused on sports, emerging sports and wellness, why bringing institutional rigour to pre-seed investing is a genuine edge, and how groups like EBAN Sports are filling a critical gap in the European sports tech funding landscape. Takeaways 1406 Park Lane Partners combines M&A advisory, investment banking and private equity experience to bring institutional discipline to early stage sports tech investing The syndicate's core value proposition is smart capital Emerging sports, data infrastructure and wellness and fitness are the three primary thesis areas for the syndicate Most business angels invest locally by default — cross-border early stage sports tech investment in Europe remains rare and underserved Communities like EBAN Sports are crucial for connecting sports industry insiders with experienced investors who understand how to scale businesses The gap between early stage venture and PE is exactly where 1406 Park Lane Partners tries to add value — helping founders understand what institutional readiness looks like before they need it Sports tech is still early as an asset class — the deal volume and value has not yet caught up with sectors like healthcare or fintech, but the trajectory is clear Pre-seed and early seed is where angel syndicates can have the most impact — founders are more open to collaboration before institutional VCs arrive To learn more, visit: https://www.linkedin.com/company/1406-park-lane-partners Get in touch with Uday Khanna at: https://www.linkedin.com/in/uplusk Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 00:41 What Is 1406 Park Lane Partners and Where Did the Name Come From 02:54 From M&A Advisory to Early Stage Sports Tech Investor 03:38 Combining M&A, Investment Banking and PE Experience in One Syndicate 06:02 Check Size, Deal Stage and Who 1406 Invests In 07:54 Smart Capital — Helping Founders Become VC Ready 09:19 Thesis Areas: Emerging Sports, Data Infrastructure and Wellness 12:23 Pre-Seed and Early Seed as the Sweet Spot for Angel Syndicates 13:21 Why Uday Joined EBAN Sports and What It Has Delivered 15:25 Using EBAN Sports as a Deal Flow Source and Jury Member 16:03 What EBAN Sports Is and How to Get Involved 17:44 What PE Experience Brings to Early Stage Investing 20:11 What PE Readiness Actually Looks Like and Why It Matters for Founders 21:48 The Growing Wave of PE Interest in Sports and Sports Tech 22:01 What the Next 12–18 Months Look Like for 1406 Park Lane Partners 25:17 Training for a Half Marathon in Madrid and the Tech Used Along the Way 27:42 Favourite Sporting Moment Stay Connected with SportsTechX Spotify: https://creators.spotify.com/pod/profile/sportstechx/ Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751 LinkedIn: https://www.linkedin.com/company/sportstechx YouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Evan Kirkham, CEO and Co-Founder of Outlier. The conversation explores how Outlier is building a data-driven sports betting platform that charges bettors directly rather than taking affiliate fees from sportsbooks, why that single decision shapes everything about the product, and where the $11 million Series A company is heading next - including a data acquisition and a new live betting product. Takeaways Outlier charges bettors a subscription fee instead of taking affiliate money from sportsbooks - a deliberate choice that keeps the product fully aligned with the user Taking affiliate fees from sportsbooks creates an incentive to funnel users rather than serve them - Outlier refuses to make that trade-off The platform is essentially a Bloomberg Terminal for sports bettors, taking users from insight to analysis to bet execution in one seamless flow 65% to 70% of Outlier's traffic is NBA, with prop bets driving 95 percent of overall usage The US skipped the betting shop era entirely - everyone came to digital sports betting at the same time, which is why adoption has been so fast The financialization of sports betting is the defining US trend - bettors will increasingly move in and out of positions like traders, with limit orders and automated execution The market is bifurcating between serious data-driven bettors and casual fans who just want entertainment - most products are still trying to serve both at once UK bettors have ingrained behaviors tied to legacy sportsbooks - breaking those habits is the core challenge of international expansion Outlier is acquiring a data technology provider and launching a net new live in-game betting product To learn more, visit: https://www.outlier.bet Get in touch with Evan Kirkham at: linkedin.com/in/evan-kirkham-581b1220 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. More from SportsTechX: Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE Download the latest Global Sports Tech Ecosystem Report - HERE Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more: LinkedIn YouTube Spotify Apple Podcast Chapters 00:00 Introduction 02:59 What Outlier Is and Why It Calls Itself a Bloomberg Terminal for Sports 03:28 Is Outlier for Casual Bettors or Serious Ones? 04:08 The Match.com Model - Building a Suite of Data Products 05:14 The Origin Story 05:51 Game Lines vs Prop Bets 08:40 Why Outlier Charges Subscribers Instead of Taking Sportsbook Affiliate Fees 10:13 Subscription as the Core Business Model 12:10 Why Affiliate Models Serve the Sportsbook, Not the Bettor 13:18 100,000 Monthly Active Users and the NBA Dominance 13:48 Expanding Into Soccer and International Markets 16:00 Why the US Adopted Sports Betting So Fast Compared to Europe 17:57 The Learned Behavior Problem in UK Betting Markets 19:47 The Stale UK Market and the Opportunity for a Fresh Product 21:13 The Financialization of Sports Betting 23:20 The Bifurcation of Sports Betting: Serious vs Fun 24:11 Prediction Markets, Cultural Betting and Responsible Gambling in Europe 25:03 Betting as a Shared Entertainment Experience 26:38 Why Sportsbooks Are Missing the Fun Segment Entirely 27:12 What Is Next: Series A, CMO Hire, Data Acquisition and Live Betting Product 29:18 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Juan Fuentes Fernandez, Director at GSIC Valencia and Co-Chair of EBAN Sports, the sports vertical at the European Business Angel Network. The conversation explores why European sports tech investment remains fragmented, why industry insiders and experienced investors rarely occupy the same room, and what Juan is building across two organisations to close that gap from a testing lab in Valencia certifying pre-market technologies to a pan-European angel network connecting deal flow across borders. Takeaways Sports tech has two separate worlds - industry insiders who understand the market and experienced investors who have done exits GSIC Valencia is a testing lab that certifies sports technologies across up to 60 metrics in cooperation with 58 Valencian sports federations The GSIC certification carries real commercial value - it helps startups raise capital and sell to sports organisations that already trust the brand Most business angels invest locally by default - EBAN Sports exists to break down the regulatory and knowledge barriers that prevent cross-border early-stage investment in Europe There are not yet enough sports tech unicorn exits to attract experienced investors organically - EBAN Sports is accelerating that by bringing seasoned angels into the space Athletes are an underutilised capital source - GSIC is developing bootcamps to help athletes become investors and entrepreneurs Juan's investment thesis centres on B2C emerging sports like CrossFit and running, founders with an international mindset, and companies with product-market fit that need help expanding globally A founder who gets on a plane to raise money in foreign markets is already demonstrating the mentality needed to scale internationally To learn more about GSIC: https://sport-gsic.com/ To learn more about EBAN Sports: http://www.eban.org Get in touch with Juan Fuentes Fernandez at: https://www.linkedin.com/in/juanfuentesfernandez Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. More from SportsTechX: Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HERE Download the latest Global Sports Tech Ecosystem Report - HERE Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more: LinkedIn YouTube Spotify Apple Podcast Chapters 00:00 Introduction 02:31 Who Is Juan Fuentes Fernandez - Executive, Investor, Ecosystem Builder 04:02 What GSIC Valencia Is and Why It Was Launched 05:51 GSIC's Three Chapters 06:33 How the GSIC Testing Lab Works and What Certification Means 07:27 Who Can Apply 09:39 How Much Does GSIC Certification Cost and What Is the Process 10:49 Upcoming GSIC Initiatives 11:57 What EBAN Sports Is and Why Juan Co-Founded It 12:45 The Fragmentation Problem in European Sports Tech Investment 17:34 Two Worlds That Don't Meet: Industry Insiders vs Experienced Investors 18:20 Why Sports Tech Needs Both to Grow 20:20 A Year of EBAN Sports 21:07 How Investors and Startups Can Join EBAN Sports 23:04 What Is Coming Up on the EBAN Sports Event Calendar 23:54 Juan's Personal Investment Thesis 26:00 Nine Portfolio Companies and What Juan Looks for in Founders 27:33 How to Connect With Juan on LinkedIn 28:09 Favourite Sporting Moment