70,000 Data Points From a Single iPhone: The SportFX Story - Joseph Cruso, NurivaTech AI #264

In this episode of the Sports Tech AllStars Podcast, we present Joseph Crusoe, Founder and CEO of NurivaTech AI and the public-facing product SportFX.ai. The conversation explores how a serial entrepreneur with no prior sports industry experience built a markerless motion capture platform that delivers 70,000 body tracking points from a standard iPhone, why democratising biomechanical feedback for youth athletes is the core mission, and how SportFX is building toward becoming a full human motion intelligence platform across sports and beyond. Takeaways Most sports performance tools tell you what happened but not why — SportFX answers the question every athlete actually cares about: am I getting better? Traditional motion capture requires expensive hardware and specialist facilities — SportFX delivers equivalent fidelity from an iPhone using proprietary computer vision software The platform tracks over 70,000 data points per frame compared to the 10 to 30 dots used by conventional motion capture systems SportFX launched with baseball because it is already the most analytically advanced sport The platform has over 13,000 active users since launching on the App Store, with a tiered subscription from free to $100 a month Accuracy is a non-negotiable north star — the platform is making decisions that affect athletic careers and long-term physical health The custom LLM Winston learns from every video upload and improves its understanding of each individual athlete over time Golf is the next sport to be added, with multi-sport capability targeted by mid-2027 The platform is already part of the NVIDIA Inception Program To learn more, visit: https://www.sportfx.ai Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.com As promised, here's your small surprise: Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free! Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem. Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here. Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 00:30 What Is SportFX and Why Was It Built 02:15 The Golf Simulator Moment That Started It All 05:30 Why Answering “Am I Getting Better?” Is the Core Mission 07:40 Markerless Motion Capture 08:45 Which Sports SportFX Covers Now and What Is Coming 10:00 13,000 Active Users, Tiered Subscriptions and the Democratisation Vision 11:30 How the Platform Learns — Annotation, Archetypes and the Winston LLM 13:28 SportFX Live — Real-Time Analytics Coming Soon 14:37 The Sports Roadmap: Baseball Now, Golf Next, Multi-Sport by 2027 15:29 The $8 Million Round, MLB Investors and Where the Capital Goes 16:16 Why the Platform Was Built for Infinite Scalability 18:20 Human Motion Intelligence Beyond Sports 19:23 Why Sports Performance Tech Is the Gateway to Longevity Tech 20:16 First Time Founding in Sports 21:30 The Responsibility of Being a Steward of Athletic Dreams 23:50 The Next 12 to 18 Months 26:11 Enterprise Partnerships, SportFX Team and Upcoming Announcements 28:32 NVIDIA Inception Program and What It Signals 29:19 Favourite Sporting Moment Stay Connected with SportsTechX Spotify: https://creators.spotify.com/pod/profile/sportstechx/ Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751 LinkedIn: https://www.linkedin.com/company/sportstechx YouTube: https://www.youtube.com/@SportsTechX