812: A Different Take On Donor Retention – Tony Martignetti Nonprofit Radio

This Week:  A Different Take On Donor Retention Most donor retention research is on process. Like, get your acknowledgment letters out within 24 hours. Kerry Hecht’s research takes a fresh look at how to keep folks with you. She shares her thinking on getting people to donate time as volunteers, and donate through purchases. Kerry is CEO of 10k Humans. (This originally aired September 9, 2024.) There’s more at tonymartignetti.com