Wedding Photography Unveiled

David Clark returns to the show to talk about Wedissimo, the wedding booking platform that has grown from photography into videography, DJs, bands, celebrants, hair and make-up and now cakes and cars. We dig into the commission model, what the data says about response times and why couples are increasingly sceptical of five-star-only reviews. We also cover AI, styled shoots, the state of the big directories and where wedding marketing is heading.

A short bonus episode from Martin and Adam Lowndes announcing Beyond the Art, our in-person, business-focused workshop for wedding photographers, videographers and content creators. It's for creatives who have mastered the art and now want to master the business. The details Date: Tuesday 2 March 2027 Venue: Crowne Plaza, Birmingham NEC (the winner of our Facebook poll) Includes lunch and refreshments Free parking for the day (£10 if you leave your car overnight) Discounted rooms at the hotel, with a Premier Inn nearby for a budget option Early bird pricing available until 18th October 2026 What we'll cover Building relationships with suppliers and venues, and getting on recommended supplier lists Social media strategy and the "bride's eye" view of what attracts a booking Portfolio positioning, detail shots and running group shots effectively Leaving a lasting impression on wedding guests AI, outsourcing, album and print sales, and cutting overheads Dynamic pricing and breaking through to the £2k bracket Sponsors will be listed on the website, with giveaways on the day. Book your place: martincheung.com/workshop

Is Google still worth your time now that couples are asking ChatGPT, Claude and Gemini for wedding photographer recommendations? I'm joined by Sara Dunn of Sara Does SEO, who has helped wedding professionals get found in search since 2017, to find out.We cover what still works in Google and what you need to do to show up in AI search too. Sara explains why Google Business Profile is the most neglected piece of the puzzle, how to use AI for your website copy without sounding like a robot, and why you should stop obsessing over your page speed score. If you'd rather not spend your life on Instagram or TikTok, this one's for you.LinksSara Does SEO: saradoesseo.comFree monthly SEO lunch and learn: saradoesseo.com/learnInstagram: @saradoesseoSubscribe to Wedding Photography Unveiled for more no nonsense business advice for wedding photographers.#weddingphotography #SEO #weddingphotographer #weddingvideography #weddingbusiness

Adam and I jump on for a quick catch up on how we've both coped with the onslaught of summer weddings and how we're both doing in terms of enquiries and bookings for next year. We also announce our upcoming workshop, Beyond The Art. This is going to be a business-focused, in-person workshop for wedding photographers, videographers and content creators who've mastered their craft and now need to master the business side. Details: Tuesday 2nd March 2027 Crowne Plaza, Birmingham NEC Free day parking, discounted overnight parking and nearby Premier Inn rate Early bird pricing live now, open for two weeks only What we're covering: supplier and venue relationships, social media strategy, portfolio positioning, group shot management, AI and outsourcing, album and print sales, and dynamic pricing to break through pricing brackets. Full details and booking: martincheung.com/workshop

Culling shouldn't take you longer than the wedding itself. In this episode, I break down how I get through an entire wedding's images in under an hour, starting with why I cull on the day rather than waiting until I'm home. I cover: Why culling at the wedding, while your mind is still fresh, beats doing it days later The maths behind speed: how shaving even a second off each image selection adds up to hours saved over a season A live demo of FastCull, the culling app I built from scratch specifically for wedding photographers FastCull is a one-time purchase with no subscription, built to get you through thousands of images fast without AI making decisions for you. Get £20 off with code UNVEILED at getfastcull.com