Wedissimo Revisited: Why Replying Within an Hour Wins Bookings

David Clark returns to the show to talk about Wedissimo, the wedding booking platform that has grown from photography into videography, DJs, bands, celebrants, hair and make-up and now cakes and cars. We dig into the commission model, what the data says about response times and why couples are increasingly sceptical of five-star-only reviews. We also cover AI, styled shoots, the state of the big directories and where wedding marketing is heading.