<p>I was late to the game when I got exposed to the concept of OKRs a few years ago. Before that, I thought that it was just another term for setting objectives, and you can dump a million of those onto your people.<br />But there is a different approach, a much gentler approach to OKRs, that makes more sense to me now. And because I found that mental change so interesting, I was excited when Ben Lamorte reached out to me and asked if he could be a guest on the show.</p><p>And of course, I said “yes”.</p><p>Ben Lamorte is a leading figure in the space of “Objectives and Key Results” (OKRs). He has more OKRs coaching experience than anyone on the planet. Ben is a coach to business leaders focused on defining and making measurable progress on their most important goals. He started <a href="OKRs.com" rel="ugc noopener noreferrer" target="_blank">OKRs.com</a> in 2014 and over the past decade has helped 200+ organizations based in 20+ countries implement OKRs including eBay, Adobe, Capital One, 3M, ServiceNow, Zalando, and Nike. </p><p>After co-authoring one of the first books dedicated to OKRs, Ben wrote <em>The OKRs Field Book,</em> the first book written specifically for OKRs coaches, published by Wiley in 2022. He studied Engineering and Mathematics at the University of California, Davis and holds a graduate degree in Management Science & Engineering from Stanford University.</p><p>In this episode of the <a href="https://www.whatsyourbaseline.com/podcast/" target="_blank" rel="ugc noopener noreferrer">podcast</a>, we are talking about:</p><ul> <li>Ben's background</li> <li>Why OKRs gained popularity?</li> <li>How has the use of OKRs evolved over the last 20 years? (industries, levels of use etc.?)</li> <li>In general, why do so many workers complain about OKRs? Are their OKRs programs failing?</li> <li>What are the 3 phases for implementing OKRs as detailed in your field book?</li> <li>What are the deployment parameters that must be defined in phase 1 and why is this so important?</li></ul><p>Ben can be found on <a href="https://www.linkedin.com/in/benlamorte/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> and contacted via his website at <a href="http://okrs.com" rel="ugc noopener noreferrer" target="_blank">okrs.com</a>.</p><p>Please reach out to us by either sending an email to <a href="https://hello@whatsyourbaseline.com/" rel="ugc noopener noreferrer" target="_blank">hello@whatsyourbaseline.com</a> or sign up for our newsletter and get informed when we publish new episodes here: <a href="https://www.whatsyourbaseline.com/subscribe/" target="_blank" rel="ugc noopener noreferrer">https://www.whatsyourbaseline.com/subscribe/</a>.</p><p><br /></p>
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