Why They Resonate

There's a hidden marketing gem in a tiny city in Denmark. We need to talk about it... BUILD A BETTER IDEA: Enroll in the Idea Lab now This is my new program to help you develop a stronger premise. Your premise is your insightful, ownable idea. It's highly valuable to others and highly original to you, and you use it to inform your speaking, your messaging, your content and thought leadership. EVERYTHING gets better and easier if you have a stronger idea driving your work. More than expertise, it's how you SEE your expertise, your topic, your industry. Let's build your insightful, ownable idea together. Enroll at jayacunzo.com/ownable-idea *** EPISODE CREDITS: This episode sponsored by Wistia. Hosted and produced by me, Jay Acunzo. Music from Embleton. Produced by Ilana Nevins. *** CONNECT WITH ME: Subscribe to my newsletter to turn inspiration into action. Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business. Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses. Learn more about my client advisory work at jayacunzo.com Book me to speak at jayacunzo.com/keynotes *** ABOUT ME, JAY ACUNZO I'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.

Can we make this closing story more awesome? In the closer for his keynote, Ryan Hawk delivers a metaphorical story. But there are some structural issues, a bit too much "throat clearing," and some golden threads poking through that haven't been pulled quite yet. Plus, Ryan and I talk about what we say to ourselves before hitting the stage, who we admire and how we borrow from them as speakers, and what actually putting in the work as speakers looks like. WATCH THIS ON YOUTUBE Learn more about Ryan, and his speaking, books, and podcast, at https://learningleader.com/ Follow him on LinkedIn: https://linkedin.com/in/ryanhawk12 * KEEP LEARNING: 🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources 🎤 Book Jay to speak: https://jayacunzo.com/keynotes 📬 Jay's Newsletter: https://jayacunzo.com/newsletter 📈 Work with Jay to find your ownable premise, build your signature talk, and grow your speaking business: https://jayacunzo.com/services * ABOUT THE SHOW: On WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing. Music for Why They Resonate is by Embleton: https://linktr.ee/embleton This episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs. Find all the resources I've made with them to help you with your video marketing: https://wistia.com/explore/jay-acunzo * ABOUT JAY: Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Disney, Mailchimp, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance. Keynote Speaking & Business Inquiries: https://jayacunzo.com/

My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too. BUILD A BETTER IDEA: Enroll in the Idea Lab now Get on the interest list for the new program I'm piloting in November, helpig you find, name, and validate your 1 ownable idea, which you can use to fuel your speaking, messaging, content, and overall platform. Get on the waitlist now. *** EPISODE CREDITS: This episode sponsored by Wistia. Hosted and produced by me, Jay Acunzo. Music from Embleton. Produced by Ilana Nevins. *** CONNECT WITH ME: Subscribe to my newsletter to turn inspiration into action. Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business. Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses. Learn more about my client advisory work at jayacunzo.com Book me to speak at jayacunzo.com/keynotes *** ABOUT ME, JAY ACUNZO I'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.

WATCH THE KEYNOTE BREAKDOWN: https://www.youtube.com/watch?v=5M5GgsisFUc&t=385s In his new keynote opener, Robert Rose has a few golden threads worth pulling. In this interview, we watch a recent performance and pull those threads, stitching a new structure for this opener to really connect. (Hint: it's all about the bookends!) Plus, the worst we've ever bombed, favorite interactions with AV teams, and what we say to ourselves right before hitting the stage. Learn more about Robert, and his speaking, books, and services, at https://robertrose.net/ Follow him on LinkedIn: https://www.linkedin.com/in/robrose/ * KEEP LEARNING: 🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources 🎤 Book Jay to speak: https://jayacunzo.com/keynotes 📬 Jay's Newsletter: https://jayacunzo.com/newsletter 📈 Work with Jay to develop your keynote and grow your speaking business: https://jayacunzo.com/services * ABOUT THE SHOW: On WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing. Music for Why They Resonate is by Embleton: https://linktr.ee/embleton This episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs: https://wistia.com * ABOUT JAY: Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Disney, Mailchimp, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance. Keynote Speaking & Business Inquiries: https://jayacunzo.com/

The other day, my cousin shared a quick but scary story about a friend. It's become my favorite example of how experts so often want to help others but only end up hurting their cause. If we want to create real change, we can't make this mistake ourselves. EPISODE CREDITS: This episode sponsored by Wistia. Hosted and produced by me, Jay Acunzo. Music from Embleton. *** CONNECT WITH ME: Subscribe to my newsletter to turn inspiration into action. Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business. Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses. Learn more about my client advisory work at jayacunzo.com Book me to speak at jayacunzo.com/keynotes *** ABOUT ME, JAY ACUNZO I'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.