Punching up the premise of a marketing legend

My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too. BUILD A BETTER IDEA - JOIN THE WAITLIST Get on the interest list for the new program I'm piloting in November, helpig you find, name, and validate your 1 ownable idea, which you can use to fuel your speaking, messaging, content, and overall platform. Get on the waitlist now. *** EPISODE CREDITS: This episode sponsored by Wistia. Hosted and produced by me, Jay Acunzo. Music from Embleton. Produced by Ilana Nevins. *** CONNECT WITH ME: Subscribe to my newsletter to turn inspiration into action. Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business. Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses. Learn more about my client advisory work at jayacunzo.com Book me to speak at jayacunzo.com/keynotes *** ABOUT ME, JAY ACUNZO I'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for your support! Keep making what matters.