The Roofer Show

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance sales and customer satisfaction, so tune in to hear more!

What you’ll hear in this episode:

• The critical role of financing in the roofing industry
• Changes in the financing landscape and consumer preferences
• Importance of offering financing options to increase sales
• Strategies for effectively presenting financing to customers
• Common misconceptions among contractors regarding financing
• Significance of training and education for contractors on financing
• Impact of financing on customer satisfaction and project accessibility
• Tools and technologies to streamline the financing application process
• Building authentic relationships with consumers through financing discussions

Resources Mentioned: 

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Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for personal freedom. We hope this episode will help contractors improve their operations by learning from past mistakes and setting actionable goals for the future.

We hope what is shared with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2025!

What you’ll hear in this episode:

• Reflection on the past year (2024) and preparation for the upcoming year (2025)
• Common mistakes made by roofing contractors
• Importance of having a clear business plan and understanding success metrics
• Understanding and targeting the ideal customer for effective marketing
• Strategies for appropriate pricing and avoiding under-pricing services
• Building a business that allows for personal freedom and work-life balance
• Emphasis on learning from past mistakes and experiences
• Importance of financial understanding, including cash flow and gross profit
• Implementation of processes and systems for operational efficiency

Resources Mentioned: 

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What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now!

Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.

Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.

What you’ll hear in this episode:

• How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors
• How Roof Quote PRO works like no other tool in the roofing industry
• How to give the customer a great experience with Roof Quote PRO
• John’s perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways
• Why customers trust a roofing business more if you are transparent with your price
• Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them
• How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads
• What Mike sees in lead magnets that actually work
• Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”
• Mike’s overview of the new features in Roof Quote PRO that will enhance the customer experience

Resources:

Connect with Mike Goldenstein:

Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more!    

Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give valuable insight from her role in the process. She is the owner of her practice, the Law Offices of Michelle C. Le, and is licensed to practice law in four states: Texas, Colorado, Kansas, and Mississippi.     

What you’ll hear in this episode:

• What Brian gets out of our residential mastermind group at The Roofer Coach
•  Brian’s background and work as the owner of Modern Roofing Group
• Michelle’s background and work as the owner of her law practice
• What Brian sees as the problem AND the solution in working with insurance companies
• How Brian gains the trust of the homeowner by being transparent and educating them about the roofing and insurance claim process
• Why Brian works with Michelle to address problems when insurance companies don’t want to pay    
• How Brian works with insurance adjusters and gets paid
• How Michelle works on a contingency fee agreement to get paid
• What roofing contractors can do to improve their process and get paid
• Brian’s recent rebrand and how it’s made him easier for people to find

Resources Mentioned: 

Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around.

What you’ll hear in this episode:

• Importance of business planning for roofing contractors in preparation for 2025
• Understanding financials and the necessity of regular financial reviews
• The concept of the "three-legged stool" of business: selling work, doing work, and keeping score
• Job costing and financial tracking to improve profitability
• The significance of accurate estimating and managing labor costs
• Development of structured marketing strategies for lead generation
• Importance of tracking key performance indicators (KPIs) for business health
• The role of customer reviews in building trust and credibility
• Strategies for setting realistic sales and profit goals based on historical data
• Encouragement for contractors to seek support through coaching and CRM solutions

Resources

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