For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself. 00:00 Intro 00:28 Updates and Free Course 01:17 Journal Ecosystem Tangent 02:08 Why Offers Don't Sell 03:04 Sell Transformation Not Skills 05:35 Solve 2026 Problems 09:38 Identity Over Demographics 12:02 Too Niche or Too Broad 14:22 Avoid Fluffy Niches 18:05 Features That Fascinate 19:52 Handle Objections Even If 21:40 Intersectionality Based Offer 24:34 Recap and Call to Action 25:14 Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and recommends refreshing offers every 18–24 months as markets change. 00:00 Podcast Intro 00:30 New Training Series 01:17 Offer vs Selling 03:40 Offer Building Blocks 09:57 Identity Based Niching 12:55 Offer Tests Checklist 17:25 Refresh Offers Over Time 21:46 Wrap Up and CTA 22:11 Membership Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectionism. 00:00 Intro 00:24 Welcome Back Updates 00:50 What Are Business Urges 03:06 Ben and Jerrys Analogy 04:51 Defining The Urge 06:18 Common Urges Examples 10:12 Drastic Changes And Quitting 14:21 How To Process Urges 15:44 Tolerate Like A Vaccine 18:41 Dissipation And Wrap Up 20:33 Membership And Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to "surprise and delight" during launches, and the operational power of planning launches well in advance so execution stays calm and effective. 00:00 Welcome to 4 to 23%: Women of Color Business & Entrepreneurship 00:24 Behind the Scenes: The $315K–$350K Mastermind Launch Breakdown 01:55 Lesson #1: Don't Let Past Launch Results Dictate Your Future 04:36 Using Data as a Tool: From 1-Hour Webinar to 5-Day Training 07:26 Lesson #2: Offer What Your Ideal Client Actually Wants 11:57 Lesson #3: What People Need to Know Before They Buy (Build Safety) 15:28 Lesson #4: Creating Your Own Luck—Engineering the Result You Want 17:13 Stacking Irresistible Bonuses to Guarantee a Sell-Out 18:51 Create Your Own Luck: Tactics to Shift a Launch in Your Favor 19:48 Sold Out Before the Public Launch: Canceling the Launch (In a Good Way) 20:35 Lesson #5: Certainty You Can Get Clients Results (and Why It Sells) 23:17 Troubleshooting Like a Pro: Diagnosing What Went Wrong in a Launch 25:52 Be Surprised & Delighted: Staying Open to the Magic of Sales 30:03 The Power of Planning: Build the Whole Launch 30+ Days Ahead 32:30 Final Wrap-Up + Where to Get Support (Membership & Links) For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your business, manage client relationships, and make informed decisions about legal matters. Join us for this insightful conversation aimed at empowering women of color in entrepreneurship. 00:00 Introduction to the Podcast 00:24 Meet Autumn Witt Boyd: Legal Expert for Entrepreneurs 03:02 Starting a Business: Legal Essentials 04:28 Contracts: Key Elements and Common Issues 17:34 Handling Client Issues and Refunds 24:20 Navigating Public Criticism and Testimonials 29:31 Marketing Promises and Legal Disclaimers 39:36 Navigating Business Freedom and Challenges 39:53 Understanding Trademarks: When and Why 41:37 Trademark Enforcement and Client Experiences 49:41 Business Entities: LLC, DBA, and S Corp Explained 56:46 The Importance of Business Insurance 01:00:02 AI in Legal Advice: Pros and Cons 01:05:20 Building a Legal Support Team 01:12:47 Conclusion and Free Legal Audit Offer Autumn Witt Boyd Instagram: @awbfirm Website: awbfirm.com Email: [email protected] For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership