Women in Influencer Marketing

In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.00:00 A Night of Terror00:39 Welcome Back to the WIIM Podcast00:48 Personal Reflections and Birth Story Part 201:59 The Importance of Sharing Experiences04:21 Sponsor Message: Women in Influencer Marketing05:20 Postpartum Realities and Hospital Stay14:03 Challenges in the ICU28:40 Returning Home and Family Dynamics41:25 Final Thoughts and Podcast Hiatus

In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.00:00 Introduction and Welcome01:02 Podcast Updates and Maternity Leave03:04 Personal Journey: Pregnancy and Labor04:45 Sponsorship Message05:44 Pregnancy Experience and Challenges07:20 Labor and Delivery Story22:30 C-Section and Birth29:20 Conclusion and Teaser for Part TwoWant to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you!http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres. 00:00 Introduction and Host Update 03:10 Guest Host Introduction: Katie Stoller 03:58 The State of Women in 2025 05:39 Women in the Workplace: Personal Experiences 10:23 Exciting Trends and Statistics for Women 14:10 Challenges Faced by Men 16:43 Key Takeaways and Optimism for the Future 21:24 Conclusion and Call to Action Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships. 00:00 Introduction: The Crazy Work Culture 00:34 Welcome to the WIIM Podcast 01:49 About Women in Influencer Marketing (WIIM) 02:47 TikTok and Political Issues 04:10 Guest Hosts: Katie Stoller and Lauren Ludlow 04:27 Sponsorship and Community Resources 07:11 Influencer Marketing Stories: Never Have I Ever 10:00 Navigating Campaign Challenges 19:06 The Importance of Transparency 20:39 AI in Contract Management 22:09 Nostalgia: 90s and 2000s Fashion Magazines 23:16 Lauren's Unique Career Path 24:10 Early Influences and Inspirations 25:31 Transition to Influencer Marketing 26:51 The Rise of Influencer Marketing 28:52 Pioneering New Marketing Strategies 32:21 Networking and Building Relationships 35:22 Advice for the Next Generation 39:15 Confidence and Career Reflections 44:20 Closing Thoughts and Community Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/laurenludlow/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations. 00:00 Introduction and Personal Reflections 00:33 Guest Host Series Announcement 01:12 Community Engagement and Feedback 02:25 Sponsorship and Community Benefits 03:24 Special Guest Introduction: Lauren Gable 05:05 Lauren Gable's Career Journey 09:59 Insights on Influencer Marketing 11:02 The Role of Managers in Influencer Partnerships 15:15 Importance of Flexibility and Negotiation 24:27 Reputation and Professionalism in the Industry 32:12 Thinking Outside the Box: Creative Campaigns 34:59 The Importance of Big Ideas and Creative Content 37:37 Maintaining Professionalism in Brand Partnerships 39:42 Understanding the Business Side of Influencer Marketing 44:02 Effective Communication and Handling Reshoot Requests 50:38 Negotiating Rates and Maximizing Brand Deals 01:00:56 Building Strong Relationships with Brands 01:07:23 Final Thoughts and Closing Remarks Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Connect with Steph: LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/ Instagram: https://www.instagram.com/lgabelis/ Email: [email protected] Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim